The latest insights from the leader in streaming.

Whitepapers

Cord Cutting In Uncertain Times

The results of our annual Cord Cutting study are in and one thing is clear—the COVID-19 pandemic is accelerating the shift to streaming. Approximately 32% of U.S. households now don't have a traditional pay TV subscription, and another 25% of households have cut back their service.

Whitepapers

Canadians with OTT Spend 50%+ of Their Time Streaming

Streaming is now mainstream in Canada, and 1 in 4 Canadians plan to cut the cord within the next year. Roku’s new study - The State of Canadian Streaming – is your key to understanding the opportunities streaming provides to connect with this audience.

Whitepapers

An Identity-First Approach to Advertising

Today, the most strategic brands are focused on resolving identity. A broad confluence of forces, from privacy regulations to the economics of data, are pushing the industry toward identity – and as a result, a single customer view has never been more important.

Whitepapers

Is All TV Attention Created Equal?

Roku partnered with TVision to better understand viewer attention. The summary of our findings includes how dayparts impact OTT viewing, performance differences between OTT and linear and implications for buyers and sellers of OTT.

Whitepapers

MillerCoors Creates Unique Branded Content Hub on Roku

MillerCoors reached a younger cordless audience no longer found on Linear TV with the help of Roku and 'Explorer' related content curated from partners.

Whitepapers

The New Generation of Cord Cutters

Streaming TV viewers in the U.S. are on a pace to pass up traditional Pay TV viewers in the next five years, and mainstream viewers are continuing to move to streaming as they look for choice and value.