Schneider Electric partnered with Roku to deliver a new kind of streaming experience for viewers.
Winn-Dixie partnered with Roku for an omnichannel streaming ad strategy.
Frndly TV partnered with Roku to drive more subscriptions for the family-friendly Frndly TV streaming channel.
Lexus created a Brand Experience in The Roku Channel to build mass awareness and reach new in-market luxury car buyers.
The results of our annual Cord Cutting study are in and one thing is clear—the COVID-19 pandemic is accelerating the shift to streaming. Approximately 32% of U.S. households now don't have a traditional pay TV subscription, and another 25% of households have cut back their service.
Streaming is now mainstream in Canada, and 1 in 4 Canadians plan to cut the cord within the next year. Roku’s new study - The State of Canadian Streaming – is your key to understanding the opportunities streaming provides to connect with this audience.
Today, the most strategic brands are focused on resolving identity. A broad confluence of forces, from privacy regulations to the economics of data, are pushing the industry toward identity – and as a result, a single customer view has never been more important.
Roku partnered with TVision to better understand viewer attention. The summary of our findings includes how dayparts impact OTT viewing, performance differences between OTT and linear and implications for buyers and sellers of OTT.
MillerCoors reached a younger cordless audience no longer found on Linear TV with the help of Roku and 'Explorer' related content curated from partners.
Streaming TV viewers in the U.S. are on a pace to pass up traditional Pay TV viewers in the next five years, and mainstream viewers are continuing to move to streaming as they look for choice and value.