Brand Experiences are a way for advertisers to offer streamers high-value content through a unique ad experience that reaches new audiences with creative messaging and offers.
Subscription services are booming. In our new playbook, we break down the latest insights into streamer behaviors and how to convert viewers to your channel.
As consumers have adapted this year, there have been seismic shifts in the way that media is consumed. Roku took a deeper look at the season of streaming as we know it, especially when it comes to the new path to purchase for OTT advertising, and share these insights.
To help marketers build eye-catching creative, Roku studied over 300 unique Native Display ads to understand exactly what gets a streamer engaged and drives performance for content publishers.
In a recent Roku survey, we found that 1 in 3 Americans no longer have cable. Instead, they're turning to cable alternatives like Philo, Sling, and YouTube TV. Mike Keyserling, Chief Operating Officer for Philo spoke to Tim Natividad, Roku’s Head of Performance Marketing at NATPE’s Streaming Plus on how and why the pandemic enabled vMVPD’s growth.
At Roku, we predicted that 2020 would kick off the Streaming Decade, when consumer viewership and consumption would shift to streaming. But no one could have imagined the change we’ve already experienced this year.
Roku recently spoke at Advertising Weekwith Lori Pantel, CMO of Fandango, about The Evolving Theatrical Window and What it means for Marketers. Find out in that blog post some highlights of that discussion.
A study released by MAGNA, Roku, and IPG Media Lab illustrates how video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The report demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited.
Roku hosted its first-ever Newfront to usher in the streaming decade, unveiling an agile investment plan for the upfront with new audiences, experiences, and outcomes.