The latest insights from the leader in streaming.

Reports

4 Ways to Optimize Native Display Ads for TV Streaming

To help marketers build eye-catching creative, Roku studied over 300 unique Native Display ads to understand exactly what gets a streamer engaged and drives performance for content publishers.

Reports

Philo, Roku, and Performance Marketing for Virtual MVPDs

In a recent Roku survey, we found that 1 in 3 Americans no longer have cable. Instead, they're turning to cable alternatives like Philo, Sling, and YouTube TV. Mike Keyserling, Chief Operating Officer for Philo spoke to Tim Natividad, Roku’s Head of Performance Marketing at NATPE’s Streaming Plus on how and why the pandemic enabled vMVPD’s growth.

Reports

Holiday 2020: 3 Key Takeaways for a Streamer-First Marketing Season

At Roku, we predicted that 2020 would kick off the Streaming Decade, when consumer viewership and consumption would shift to streaming. But no one could have imagined the change we’ve already experienced this year.

Reports

The Evolving Theatrical Window And What It Means for Marketers

Roku recently spoke at Advertising Weekwith Lori Pantel, CMO of Fandango, about The Evolving Theatrical Window and What it means for Marketers. Find out in that blog post some highlights of that discussion.

Reports

The Value of the Value Exchange

A study released by MAGNA, Roku, and IPG Media Lab illustrates how video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The report demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited.

Reports

Recap: Roku's 2020 Newfront Presentation

Roku hosted its first-ever Newfront to usher in the streaming decade, unveiling an agile investment plan for the upfront with new audiences, experiences, and outcomes.