Advertisers have many questions about streaming and COVID-19. This post highlights patterns seen in the United States in March 2020. Data is not presented as a leading indicator of any broader trends on the platform. Unless otherwise indicated, all data is Roku streaming data and/or Roku ACR data.
With many live sports canceled, news programming spiking, and households seeking family-friendly content, it is a unique moment for marketers. In the last week, we've seen new ways that streaming is helping consumers—and brands—through these challenging times.
Roku launches Audience Marketplace for publishers to better monetize their inventory on the industry’s leading streaming platform.
For the first time, a branded content hub will be part of The Roku Channel, to give consumers content they might be interested in watching on the platform. The Miller-Coors sponsored campaign will run for 4 months. Read more about it on Adweek.com.
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