The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments
Roku launches Audience Marketplace for publishers to better monetize their inventory on the industry’s leading streaming platform.
For the first time, a branded content hub will be part of The Roku Channel, to give consumers content they might be interested in watching on the platform. The Miller-Coors sponsored campaign will run for 4 months. Read more about it on Adweek.com.
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