Shopify merchants can buy video ads on Roku through their Shopify account. The Roku for Shopify App connects Roku Ad Manager – the platform used to build and launch your TV streaming ad campaigns – to your Shopify account. See below for instructions on how to use the Roku App to connect to Roku Ad Manager enabling TV Advertising for any Shopify merchant.
After downloading the Roku App, it’s time to connect it Roku Ad Manager. This provides a direct link to your Roku Ad Manager account, while also enabling impression and total cost to be passed back to your Shopify account. Follow these steps to connect your account, create pixels, update payment info, and find FAQs.
A pixel is optional for any campaign but needed if you’d like to track lower funnel metrics like page views, add to carts, and purchases. Just as the Roku App connects to the Roku Ads Manager for campaign building, it also connects to the pixel set up page. Advertisers can generate a unique pixel from Kochava, a leader in measurement, via the Roku Ad Manager Pixel Tracking page. Simply add it to their website, and start receiving on-site action reporting within Roku Ad Manager.