MLB Is Back, 

But It's No Home Run For Cable.

In our recently-released annual Cord Cutting study, Roku found that the loss of live sports was a key driver of cord-cutting in 2020, with nearly 1 in 3 households in the United States no longer subscribing to a linear cable package, and less than 1 in 5 recent Cord Cutters indicating they are unlikely to return to cable when sports returns.

Dan Robbins

VP, Ad Marketing & Partner Solutions