Roku at Advertising Week 2020

Something big happened this year – for the first time, adults 18-34 spent more time on streaming TV than traditional TV. 

TV has gone streaming-first and it's time that TV advertising goes streaming-first. As America's #1 streaming platform, Roku is going big at Advertising Week 2020. Really big.

Advertising Week is going streaming-first

This is the decade of streaming. For the first time, Advertising Week 2020 will be fully streamed, and Roku is the official streaming provider. As you peruse the Advertising Week agenda, you'll see that Roku is powering the streaming experience, just like our OS is built for streaming. 

Advertising Week is launching their first ever TV streaming channel. And it's coming first to Roku. The week's best sessions will be ungated for Roku advertisers to stream on Roku for free.

Go streamer-first with Roku

The best way to go streaming-first is to go streamer-first. Join us at one of our sessions to see how Roku and OneView can help.

What's Next for OTT and CTV?

Partner session | September 30

The streaming decade is here, so what’s next in OTT? Roku’s Mike Shaw, Director Ad Sales, Europe, joins fellow industry leaders from Pubmatic, ITV and The Trade Desk for a conversation on where OTT is headed in 2020 and beyond.

Brits Have Moved To Streaming First, Has Your Marketing Strategy?

Roku session | October 1

With 84% of viewers in the UK now streaming, there’s no denying that streaming is mainstream in the UK. Mike Shaw, Director, Ad Sales Europe at Roku, and Stefan Jansen, Video Director at Mindshare UK, unpack why OTT is an essential part of a brand’s strategy in a conversation moderated by Lara O’Reilly, Senior Reporter at Digiday.

The Keys to Going Big on Tentpoles when the Lights Go Out

Roku session | October 5

How do you pivot your media strategy when the entire programming calendar disappears? Casey Hurbis, CMO of Rocket Mortgage and Alison Levin, VP of Ad Sales & Strategy share a discussion on how Rocket Mortgage embraced OTT and emerging technologies to maintain business as usual.

Scott Rosenberg in conversation with Axios

Executive interview | October 5

Don’t miss Scott Rosenberg, SVP/GM of Roku’s Platform Business, as he sits down with Axios’ Sara Fischer live to discuss how Roku grew and evolved into America’s #1 streaming platform.

Streaming: Staying Afloat in an Ocean of Options

Pundit roundtable | October 5

How can services stay relevant in the ultra-competitive streaming industry? Roku’s Kristin Wnuk, Head of Local Advertising, shares how during Advertising Week’s Pundit Roundtable “Streaming: Staying Afloat in an Ocean of Options.”

The Evolving Theatrical Window & What It Means for Marketers

Roku session | October 6

From “Trolls World Tour” to “Mulan,”more and more movies are embracing streaming-first releases. Join Roku’s Tim Natividad, Head of Performance Advertising, Lori Pantel, CMO of Fandago and Tedd Cittadine, VP Content Distribution, Roku for a discussion on how marketers should approach the rapidly changing theatrical ecosystem.

Customer Experience is Today's Business Currency

Partner session | October 6

Louqman Parampath, VP of Product Management at Roku, joins Chad Englegau, CEO of Acxiom, and Kim Overall, EVP, Consumer Insights and Innovation at Sony Pictures Home Entertainment, to highlight how advertisers can best use data to create an omnichannel experience for consumers.

Season of Streaming: The Marketing Playbook for an Unprecedented Holiday

Roku session | October 7

How are marketers preparing for a holiday shopping season unlike any other? Dan Robbins, VP of Ad Marketing & Partner Solutions at Roku, reveals new data that unwraps what marketers should expect this holiday season with the help of Ben Henniges, Associate Director, E-Commerce at Spark Foundry and Kate Brady, Head of Media Innovation & Partnership Development at Pepsico.

Performance Marketing Goes Primetime

Partner session | October 7

What happens when the largest U.S. grocery retailer shares data science with the largest OTT streaming service? Julian Mintz, Head of West and Central Brand Sales at Roku, and Lindsay Pullins, Director, Media Product Strategy & Innovation at Kroger Precision Marketing, share insights on Roku and Kroger's partnership.

The Future of Addressable: All Screens and Streams

Partner session | October 8

Consumer viewing habits are rapidly shifting, prompting an industry demand more addressable inventory. Sean Adams, Director Global Ad Platform at Roku, discusses the future of addressable TV inventory with leaders from LiveRamp and DISH Media Sales.

Happy streaming!