Today, we’re excited to announce that we are expanding our integration with Kroger Precision Marketing (KPM), giving OneView advertisers the ability to build audiences based on KPM’s customer purchase data.
Through a series of six private marketplaces (PMPs) with exclusive access to Kroger's customer from over 60 million US households, OneView advertisers can apply KPM’s rich audience data to help their brands connect with the best possible consumer and maximize customer reach.
Available to TV streaming advertisers exclusively through Roku, this integration creates powerful new possibilities for any advertiser looking to reach grocery buyers. With these PMPs, you can now select from six different audience segments in OneView and add them to your flight for immediate activation.
“At Home Chef, our key metric in any campaign is driving new buyers. We’ve leaned into streaming before, but this was the first time we were able to prove our campaign directly resulted in meal kit purchases, thanks to the measurement capabilities from Roku and Kroger’s shopper data program.” --Teresa Sabatino, Home Chef’s Director of Customer Marketing.