We are excited to officially debut Roku Originals on The Roku Channel to celebrate Streaming Day. The Roku Originals launch lineup features 30 titles, including award-winning and scripted series “Die Hart,” “#FreeRayshawn” and “Reno 911!,” documentaries, such as “Blackballed” and “Big Rad Wolf,” and alternative and reality programming, including “Punk’d” and “Chrissy's Court.” Roku Originals will be available exclusively on The Roku Channel in the U.S., Canada and the U.K.
This is a big day for The Roku Channel, which reached U.S. households with an estimated 70 million people in Q1 2021. Audience growth has doubled year-over-year, and we’re excited to keep these viewers engaged with all the new content that Roku Originals has to offer.
This announcement is good news for advertisers, too. With Roku Originals, you’ll be able to place your message in exclusive content that streamers can’t get anywhere else. Plus, you can leverage innovative, effective ad formats that go beyond the :30 second ad spot. Build a Brand Experience and reach incremental viewers, including streamers who either don’t pay for cable TV or watch ad-free subscription services such as Disney+.
Here’s a trailer featuring some of the hottest Roku Originals titles now available on The Roku Channel:
In addition to the 30 titles announced for the May 20 lineup, more Roku Originals will debut on The Roku Channel later this year.
Want to learn more about advertising on The Roku Channel? Contact us.