Reach

Roku adds reach for leading travel brand

Roku helps brands reach an unduplicated and incremental audience to their linear TV campaign. 55% of Roku viewers do not pay for cable, while 75% are light linear TV viewers.

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Foot Traffic

Roku drives visitation for casual dining brand

A leading casual dining brand wanted to understand whether OTT ads attract viewers to their locations. They found that targeted ads on Roku devices effectively drove consumers to their chains.

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Brand Lift

Roku drives brand lift for home security brand

Exposure to targeted videos on Roku devices resulted in increases across all brand metrics and attributes overall and among key A35+ homeowners and affluent targets.

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Engagement

Roku increases engagement for a TVE partner

A cable network leveraged Roku's behavioral and content affinity targeting to increase engagement of their OTT channel on Roku devices.

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