We’re excited to announce the launch of Roku Academy, a first-of-its-kind educational initiative created to help Canadian advertisers, media agencies, and brands unlock the full potential of Connected TV (CTV).
Developed by Roku, the leader in streaming TV and Canada’s most engaged streaming platform, Roku Academy is already earning strong praise from industry professionals. With practical training and certification available at no cost, the program is quickly becoming a go-to resource for those looking to stay ahead in the fast-evolving world of CTV.
Beginning in April, Roku Academy kicked off with a series of in-person events at top media agencies. The response has been outstanding:
450+ advertising professionals enrolled
90+ graduates from the first course
The initial module, Programmatic Advertising, takes under 30 minutes to complete and offers an impactful learning experience. Whether you’re part of a global network or a boutique agency, Roku Academy delivers value that scales.
“Connected TV is reshaping the media landscape and these courses offer a unique opportunity to stay ahead of the curve,”
Ivan Pehar, Director Ad Sales Canada, Roku
The Academy is a self-paced, online learning hub featuring four expert-led modules that will roll out throughout 2025:
Programmatic Advertising – Now available
Roku Audience – Coming in June
Creative Strategies – Launching in September
Data and Analytics – Arriving November
Each course is designed to provide hands-on, actionable insights to help advertisers drive results across the Roku platform, from smarter audience targeting to more effective creative strategies.
“Roku Academy is a game-changer for advertisers looking to sharpen their CTV strategies. It provides hands-on learning that helps brands maximize both investment and audience engagement.”
Belinda Baugniet – Manager, International Ad Marketing, Roku
CTV is the fastest-growing segment in media, and Roku is at the forefront - with Canada’s largest streaming audience and unmatched daily reach, comparable to a Stanley Cup Final Game 7. Roku’s ad solutions, powered by the Roku Exchange, give brands access to premium inventory and data-driven targeting tools designed to deliver real results.
To dive deeper into the vision behind Roku Academy and its role in shaping the future of advertising please visit www.rokuacademy.ca and get started today!