Reaching incremental audiences just became easier with Roku ACR technology

Reaching elusive light TV viewers with linear TV campaigns can be expensive.

TV streamers who use subscription video on demand (SVOD) services are equally hard to reach and may be avoiding ads altogether.

Roku’s Automatic Content Recognition (ACR) technology works across the Roku Audience Network (RAN) on Roku Smart TVs, and helps advertisers achieve incremental reach on top of their linear TV campaigns in simple, cost effective ways.

Here’s why Roku completes your overall TV plan

By advertising with Roku using ACR, brands can find the hard-to-reach audiences that linear TV misses, ensuring more efficient campaign spend and reach can be achieved.

Roku reaches over 1 in 3 of the Canadian adult internet population¹ and over-indexes with light linear TV users, millennials, and cable ‘cord cutters’ or ‘cord nevers’, people who have never had a cable subscription.²

Roku ACR Benefits:

• Greater reach
• Cost effective reach
• Balanced media frequency

3 Key Media Planning Strategies using Roku ACR

1. Incremental Reach (reach hard-to-reach audiences)

• Ads on Roku using ACR extends campaign reach across Linear TV and TV streaming.
• Roku uses ACR viewing data to specifically target streamers who have not yet seen linear TV ads, providing incremental reach.

2. Retargeting and/or incremental frequency (balanced frequency)

• Roku ACR compliments a balanced media plan to meet average campaign exposure.
• Increase 1+ ad exposure from linear viewing, by specifically targeting light linear TV viewers across Roku’s TV streaming platform.

3. Driving market share (of voice)

• 85% of video ads served, have less than 2.5 seconds viewing – not enough to make an impact.³
• With a 95% completion rate of video ads on Roku, advertisers have the chance to achieve a high or excessive share of voice (ESOV), an established metric focusing on outshouting competition.

How does ACR work?

• ACR determines who has or has not seen an ad in linear TV broadcasts or in TV streaming content.
• ACR is built into Roku TVs, and identifies shows, movies, games and ads being accessed on the TV.
• This data is used to target (or reverse target) advertising campaigns to meet marketing objectives.

Reaching audiences that are unique to your campaign is made easier with Roku’s ACR technology.

Sport Chek: Roku Canada’s ACR Case Study

Sport Chek gained 3.3% incremental reach with Roku’s ACR

Sport Chek, Canada’s destination for sports and wellness activities, wanted to ensure that the campaign was not missed by ‘hard to reach’ audiences.

By extending their linear TV campaign on Roku, using ACR, Sport Chek attained an additional 3.3% campaign reach on top of their linear TV reach, from less than 1% of their total share of campaign impressions. Read more about this case study here.

Small media plan adjustments can make a big impact with Roku ACR.

Get started today with Roku ACR in 4 easy steps

Contact us to activate or learn more about Roku ACR capabilities.

Sources:

¹Roku reach: Ampere Analysis, Canada, Q1, 2024.

²Roku over indexing: Roku custom research VOD Evolution 2024.

³School of Marketing: Excess share of voice.