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Perspectives

How Streaming & Theaters Will Work in 2021

Theaters may still be closed for part of the year, but entertainment marketers can build new campaigns on streaming advertising to drive movie viewers to new titles - at home and in theaters.

Roku Advertising Explained: Brand Experiences

Brand Experiences are a way for advertisers to offer streamers high-value content through a unique ad experience that reaches new audiences with creative messaging and offers.

The Streaming Subscriptions Playbook: How to Increase Acquisition, Engagement, and Retention

Subscription services are booming. In our new playbook, we break down the latest insights into streamer behaviors and how to convert viewers to your channel.

How Schneider Electric Built a Streaming Experience – And Increased Ad Recall by 5x

Schneider Electric partnered with Roku to deliver a new kind of streaming experience for viewers.

How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store

Winn-Dixie partnered with Roku for an omnichannel streaming ad strategy.

The New Holiday Normal: Black Friday All Month Long (And 4 Resulting Trends)

Black Friday has traditionally been the kick-off of the holiday season for the retail industry, but this year, like many other things in 2020, normal is no longer normal.

How Frndly TV Ran a Streaming Ad Campaign with 65% Better Return than Social Media

Frndly TV partnered with Roku to drive more subscriptions for the family-friendly Frndly TV streaming channel.

Frndly TV + Roku

Whitepapers

Roku Delivers Full-Funnel Results for Lexus

Lexus created a Brand Experience in The Roku Channel to build mass awareness and reach new in-market luxury car buyers.

The State of DTC Subscription Services: What Advertisers Need to Know

Roku's survey of DTC subscription users found how - and why - streamers subscribe to DTC brands.

Trends in the Streaming & Theatrical Landscape | Roku Advertising

Roku took an in-depth look to understand the trends that are creating a new hybrid model for movie watching and movie releases.

The Future of Movies: How Theaters & Studios Can Thrive in the Streaming Era

The future may look like a mix of movie nights in the theater and home movie nights in the living room. Considering the average movie-goer only goes to the theater two or three times a year, this presents a big opportunity for advertisers to connect with viewers who want the magic of the movies at home.

Redefining the Opening Night: Movie Night & the PVOD Landscape

Movie-goers who stream are some of the most valuable viewers for media companies and studios. They're movie loyalists, who are always looking for the latest title. Here's how those PVOD viewers really feel about renting and watching at home.

The Academy Awards: Content Discovery & Streaming Strategies

In 2019, for the first time ever, the Academy Awards allowed members to stream films. This comes at a time when streamers could access award winners and nominees on streaming services – and shows how content discovery is a big part of the awards process.

3 Key Trends in the Fitness & Streaming Market

The world of fitness has gone to streaming in a big way. Here are three key insights from Roku's latest analysis into how people are streaming their workouts.

With Sports Sputtering and Live Events Going Virtual, Where Are Brands Going?

With the lack of the sports and live events disrupting long-held marketing plans, Alison Levin, VP of Ad Revenue and Marketing Solutions at Roku Inc., shares how marketers are tapping into the targeting technology available through streaming to reach valuable audiences in Broadcasting & Cable

Streaming Advertising Trends: What Advertisers Need to Know About the Streamer’s Path to Purchase

As consumers have adapted this year, there have been seismic shifts in the way that media is consumed. Roku took a deeper look at the season of streaming as we know it, especially when it comes to the new path to purchase for OTT advertising, and share these insights.

4 Ways to Optimize Native Display Ads for TV Streaming

To help marketers build eye-catching creative, Roku studied over 300 unique Native Display ads to understand exactly what gets a streamer engaged and drives performance for content publishers.

Philo, Roku, and Performance Marketing for Virtual MVPDs

In a recent Roku survey, we found that 1 in 3 Americans no longer have cable. Instead, they're turning to cable alternatives like Philo, Sling, and YouTube TV. Mike Keyserling, Chief Operating Officer for Philo spoke to Tim Natividad, Roku’s Head of Performance Marketing at NATPE’s Streaming Plus on how and why the pandemic enabled vMVPD’s growth.

Holiday 2020: 3 Key Takeaways for a Streamer-First Marketing Season

At Roku, we predicted that 2020 would kick off the Streaming Decade, when consumer viewership and consumption would shift to streaming. But no one could have imagined the change we’ve already experienced this year.

The Evolving Theatrical Window And What It Means for Marketers

Roku recently spoke at Advertising Weekwith Lori Pantel, CMO of Fandango, about The Evolving Theatrical Window and What it means for Marketers. Find out in that blog post some highlights of that discussion.

Over Half of UK Households Have Moved to Streaming. Has Your Advertising Plan?

As Roku discussed during our recent Advertising Week panel, streaming is mainstream in the UK. Mike Shaw, Director of Ad Sales - Europe shares his thoughts on the rise of streaming in UK.

The Value of the Value Exchange

A study released by MAGNA, Roku, and IPG Media Lab illustrates how video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The report demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited.

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Perspectives

MLB is back, but it's no home run for cable.

As sports begin to come back, we see audiences have moved on and found new ways to access their favorite sports content through streaming. Our infographic highlights the impact of cord cutting and streaming on the viewership of the return of Major League Baseball.

Cord Cutting In Uncertain Times

The results of our annual Cord Cutting study are in and one thing is clear—the COVID-19 pandemic is accelerating the shift to streaming. Approximately 32% of U.S. households now don't have a traditional pay TV subscription, and another 25% of households have cut back their service.

Canadians with OTT Spend 50%+ of Their Time Streaming

Streaming is now mainstream in Canada, and 1 in 4 Canadians plan to cut the cord within the next year. Roku’s new study - The State of Canadian Streaming – is your key to understanding the opportunities streaming provides to connect with this audience.

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Whitepapers

An Identity-First Approach to Advertising

Today, the most strategic brands are focused on resolving identity. A broad confluence of forces, from privacy regulations to the economics of data, are pushing the industry toward identity – and as a result, a single customer view has never been more important.

Recap: Roku's 2020 Newfront Presentation

Roku hosted its first-ever Newfront to usher in the streaming decade, unveiling an agile investment plan for the upfront with new audiences, experiences, and outcomes.

Welcome to the Streaming Era: 3 Things Marketers Should Expect -And Demand - During Upfronts 2020

What should marketers demand during this year’s upfront? Kristina Shepard, Roku's Head of East Coast Sales and Agency Partnerships, shares three key areas marketers should be asking for to elevate their campaigns to a whole new level.

Consumer Relationships Hold the Keys to a Cookieless Future

The final death of the cookie is now imminent as every major browser has now limited or phased out support. Dr Bill Simmons, VP Product Management, Ad Platform at Roku details how platforms are able do what cookies did for the original web, but now with more-accurate data.

Three Ways Brands Can Adapt Streaming Advertising Amid COVID-19

Advertisers and their partners need to start to innovate and think creatively during this difficult and unprecedented time. Patrick Colletto, Head of Sponsorship Sales & Brand Partnerships at Roku shares best practices to adapt streaming creative while consumers shelter in place.

A Scientific Approach to TV Ad Measurement

Today, understanding ad effectiveness is still a challenge for marketers. Gaurav Shirole, Director of Ad Measurement at Roku outlines four important ways that advertisers can bring a more scientific approach to ad measurement.

Is All TV Attention Created Equal?

Roku partnered with TVision to better understand viewer attention. The summary of our findings includes how dayparts impact OTT viewing, performance differences between OTT and linear and implications for buyers and sellers of OTT.

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Whitepapers

MillerCoors Creates Unique Branded Content Hub on Roku

MillerCoors reached a younger cordless audience no longer found on Linear TV with the help of Roku and 'Explorer' related content curated from partners.

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Whitepapers

The New Generation of Cord Cutters

Streaming TV viewers in the U.S. are on a pace to pass up traditional Pay TV viewers in the next five years, and mainstream viewers are continuing to move to streaming as they look for choice and value.

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