Today, we're excited to announce we’ve entered an agreement to acquire Nielsen’s Advanced Video Advertising business.
Roku's Head of Performance Advertising, Tim Natividad, recently shared why smaller brands should start experimenting with TV streaming.
Roku acquired the rights to Quibi content. Here's what that means for advertisers.
With more than 50+ million active accounts now connected to the Roku ecosystem, advertisers have more opportunities to connect with streamers than ever before.
Schneider Electric partnered with Roku to deliver a new kind of streaming experience for viewers.
The UK streaming market has been growing faster than ever this year. Here's our breakdown on what to expect in 2021.
Winn-Dixie partnered with Roku for an omnichannel streaming ad strategy.
Frndly TV partnered with Roku to drive more subscriptions for the family-friendly Frndly TV streaming channel.
Lexus created a Brand Experience in The Roku Channel to build mass awareness and reach new in-market luxury car buyers.
Something big happened this year – for the first time, adults 18-34 spent more time on streaming TV than traditional TV. TV has gone streaming-first and it's time that TV advertising goes streaming-first. As America's #1 streaming platform, Roku is going big at Advertising Week 2020.
Changing state policies are impacting weekly time spent at home and, subsequently, household streaming behaviors. Brands need to consider adapting their advertising plans to meet these local shifts.
Advertisers are eager to know how evolving shelter-at-home policies will impact streaming and viewing habits. To stay agile in this environment, marketers need to understand and adapt to these shifts at a highly local and personal level.
How COVID-19 Is Affecting Streaming With many live sports canceled, news programming spiking, and households seeking family-friendly content, it is a unique moment for marketers. In the last week, we've seen new ways that streaming is helping consumers—and brands—through these challenging times.
In our last post, we shared how sports fans are migrating toward streaming entertainment amid league cancellations. This week, we take a deeper dive into linear TV and streaming consumption increases in ad-supported streaming.
Advertisers have many questions about streaming and COVID-19. This post highlights patterns seen in the United States in March 2020. Data is not presented as a leading indicator of any broader trends on the platform. Unless otherwise indicated, all data is Roku streaming data and/or Roku ACR data.
MillerCoors reached a younger cordless audience no longer found on Linear TV with the help of Roku and 'Explorer' related content curated from partners.