Brand Experiences are a way for advertisers to offer streamers high-value content through a unique ad experience that reaches new audiences with creative messaging and offers.
Subscription services are booming. In our new playbook, we break down the latest insights into streamer behaviors and how to convert viewers to your channel.
With more than 50+ million active accounts now connected to the Roku ecosystem, advertisers have more opportunities to connect with streamers than ever before.
Schneider Electric partnered with Roku to deliver a new kind of streaming experience for viewers.
The UK streaming market has been growing faster than ever this year. Here's our breakdown on what to expect in 2021.
Winn-Dixie partnered with Roku for an omnichannel streaming ad strategy.
Frndly TV partnered with Roku to drive more subscriptions for the family-friendly Frndly TV streaming channel.
Lexus created a Brand Experience in The Roku Channel to build mass awareness and reach new in-market luxury car buyers.
As consumers have adapted this year, there have been seismic shifts in the way that media is consumed. Roku took a deeper look at the season of streaming as we know it, especially when it comes to the new path to purchase for OTT advertising, and share these insights.
To help marketers build eye-catching creative, Roku studied over 300 unique Native Display ads to understand exactly what gets a streamer engaged and drives performance for content publishers.
In a recent Roku survey, we found that 1 in 3 Americans no longer have cable. Instead, they're turning to cable alternatives like Philo, Sling, and YouTube TV. Mike Keyserling, Chief Operating Officer for Philo spoke to Tim Natividad, Roku’s Head of Performance Marketing at NATPE’s Streaming Plus on how and why the pandemic enabled vMVPD’s growth.
At Roku, we predicted that 2020 would kick off the Streaming Decade, when consumer viewership and consumption would shift to streaming. But no one could have imagined the change we’ve already experienced this year.
Roku recently spoke at Advertising Weekwith Lori Pantel, CMO of Fandango, about The Evolving Theatrical Window and What it means for Marketers. Find out in that blog post some highlights of that discussion.
Something big happened this year – for the first time, adults 18-34 spent more time on streaming TV than traditional TV. TV has gone streaming-first and it's time that TV advertising goes streaming-first. As America's #1 streaming platform, Roku is going big at Advertising Week 2020.
A study released by MAGNA, Roku, and IPG Media Lab illustrates how video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The report demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited.
The results of our annual Cord Cutting study are in and one thing is clear—the COVID-19 pandemic is accelerating the shift to streaming. Approximately 32% of U.S. households now don't have a traditional pay TV subscription, and another 25% of households have cut back their service.
Changing state policies are impacting weekly time spent at home and, subsequently, household streaming behaviors. Brands need to consider adapting their advertising plans to meet these local shifts.
Streaming is now mainstream in Canada, and 1 in 4 Canadians plan to cut the cord within the next year. Roku’s new study - The State of Canadian Streaming – is your key to understanding the opportunities streaming provides to connect with this audience.
Advertisers are eager to know how evolving shelter-at-home policies will impact streaming and viewing habits. To stay agile in this environment, marketers need to understand and adapt to these shifts at a highly local and personal level.
Today, the most strategic brands are focused on resolving identity. A broad confluence of forces, from privacy regulations to the economics of data, are pushing the industry toward identity – and as a result, a single customer view has never been more important.
Roku hosted its first-ever Newfront to usher in the streaming decade, unveiling an agile investment plan for the upfront with new audiences, experiences, and outcomes.
How COVID-19 Is Affecting Streaming With many live sports canceled, news programming spiking, and households seeking family-friendly content, it is a unique moment for marketers. In the last week, we've seen new ways that streaming is helping consumers—and brands—through these challenging times.
In our last post, we shared how sports fans are migrating toward streaming entertainment amid league cancellations. This week, we take a deeper dive into linear TV and streaming consumption increases in ad-supported streaming.
Advertisers have many questions about streaming and COVID-19. This post highlights patterns seen in the United States in March 2020. Data is not presented as a leading indicator of any broader trends on the platform. Unless otherwise indicated, all data is Roku streaming data and/or Roku ACR data.
Roku partnered with TVision to better understand viewer attention. The summary of our findings includes how dayparts impact OTT viewing, performance differences between OTT and linear and implications for buyers and sellers of OTT.
MillerCoors reached a younger cordless audience no longer found on Linear TV with the help of Roku and 'Explorer' related content curated from partners.
Streaming TV viewers in the U.S. are on a pace to pass up traditional Pay TV viewers in the next five years, and mainstream viewers are continuing to move to streaming as they look for choice and value.