With more than 50+ million active accounts now connected to the Roku ecosystem, advertisers have more opportunities to connect with streamers than ever before.
Schneider Electric partnered with Roku to deliver a new kind of streaming experience for viewers.
The UK streaming market has been growing faster than ever this year. Here's our breakdown on what to expect in 2021.
Winn-Dixie partnered with Roku for an omnichannel streaming ad strategy.
Frndly TV partnered with Roku to drive more subscriptions for the family-friendly Frndly TV streaming channel.
Lexus created a Brand Experience in The Roku Channel to build mass awareness and reach new in-market luxury car buyers.
Something big happened this year – for the first time, adults 18-34 spent more time on streaming TV than traditional TV. TV has gone streaming-first and it's time that TV advertising goes streaming-first. As America's #1 streaming platform, Roku is going big at Advertising Week 2020.
The results of our annual Cord Cutting study are in and one thing is clear—the COVID-19 pandemic is accelerating the shift to streaming. Approximately 32% of U.S. households now don't have a traditional pay TV subscription, and another 25% of households have cut back their service.
Changing state policies are impacting weekly time spent at home and, subsequently, household streaming behaviors. Brands need to consider adapting their advertising plans to meet these local shifts.
Streaming is now mainstream in Canada, and 1 in 4 Canadians plan to cut the cord within the next year. Roku’s new study - The State of Canadian Streaming – is your key to understanding the opportunities streaming provides to connect with this audience.
Advertisers are eager to know how evolving shelter-at-home policies will impact streaming and viewing habits. To stay agile in this environment, marketers need to understand and adapt to these shifts at a highly local and personal level.
Today, the most strategic brands are focused on resolving identity. A broad confluence of forces, from privacy regulations to the economics of data, are pushing the industry toward identity – and as a result, a single customer view has never been more important.
How COVID-19 Is Affecting Streaming With many live sports canceled, news programming spiking, and households seeking family-friendly content, it is a unique moment for marketers. In the last week, we've seen new ways that streaming is helping consumers—and brands—through these challenging times.
In our last post, we shared how sports fans are migrating toward streaming entertainment amid league cancellations. This week, we take a deeper dive into linear TV and streaming consumption increases in ad-supported streaming.
Advertisers have many questions about streaming and COVID-19. This post highlights patterns seen in the United States in March 2020. Data is not presented as a leading indicator of any broader trends on the platform. Unless otherwise indicated, all data is Roku streaming data and/or Roku ACR data.
Roku partnered with TVision to better understand viewer attention. The summary of our findings includes how dayparts impact OTT viewing, performance differences between OTT and linear and implications for buyers and sellers of OTT.
MillerCoors reached a younger cordless audience no longer found on Linear TV with the help of Roku and 'Explorer' related content curated from partners.
Streaming TV viewers in the U.S. are on a pace to pass up traditional Pay TV viewers in the next five years, and mainstream viewers are continuing to move to streaming as they look for choice and value.
Many advertisers are still asking what is the optimal frequency. This case study looks at four brands and stimulated changes in media to identify the optimal frequency at a brand level.
Learn what are the most important key features in a native ad and how they rank.
Co-viewing has become more prevalent. Understand co-viewing on OTT and how it can benefit brands.
Understand the demographics of the Roku Channel viewer.
Don’t miss out on a vital incremental audience . In this video, learn more about Ad-Supported OTT viewers and how to reach them.
Does an exchange for cost savings and access to free content make users receptive to ads?
Consumers are always looking for new content. In this video learn how brands can create trust with a value exchange with their consumers.
This study looks at reach, resonance and reaction to see which drives the best outcomes.
With linear TV tentpole viewership declining, learn how many cord traditionals, cord cutters and cord nevers are tuning in.
Learn how audiences are watching TV and how this is changing over time.
Learn more about users of America’s #1 TV Streaming Platform. This video will dive into demographics, their engagement and how receptive they are to ads.
This video will show if OTT or digital drives better engagement among viewers and ROI for brands.
In this video you will learn about the key questions to ask about for OTT data and measurement and why they are important.
This study shows ad effectiveness of four brands' media campaigns across linear TV and OTT.
Creative quality is the biggest driver of an ad's success. In this video you will learn about the main factors to creating great creative.