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News

Roku and Nielsen Announce Strategic Alliance

Today, we're excited to announce we’ve entered an agreement to acquire Nielsen’s Advanced Video Advertising business.

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Reports

5 Predictions for TV Streaming Advertising in 2021

In our latest report, we break down the five big trends this year in the TV streaming advertising space.

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News

AdExchanger: 3 Things Performance and DTC Brands Should Know Before Investing in TV Streaming

Roku's Head of Performance Advertising, Tim Natividad, recently shared why smaller brands should start experimenting with TV streaming.

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Reports

Streaming & Dining: 3 Key Consumer Habits for the Big Game

Roku conducted a survey of streamers to ask how they prepared for Super Bowl this year. Here's what they said when it comes to dining and streaming.

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News

Roku Acquires Quibi Content: Here’s What You Need to Know

Roku acquired the rights to Quibi content. Here's what that means for advertisers.

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Reports

Roku Advertising Explained: Brand Experiences

Brand Experiences are a way for advertisers to offer streamers high-value content through a unique ad experience that reaches new audiences with creative messaging and offers.

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Reports

The Streaming Subscriptions Playbook: How to Increase Acquisition, Engagement, and Retention

Subscription services are booming. In our new playbook, we break down the latest insights into streamer behaviors and how to convert viewers to your channel.

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News

50+ Million Active Accounts

With more than 50+ million active accounts now connected to the Roku ecosystem, advertisers have more opportunities to connect with streamers than ever before.

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Case Studies

How Schneider Electric Built a Streaming Experience – And Increased Ad Recall by 5x

Schneider Electric partnered with Roku to deliver a new kind of streaming experience for viewers.

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News

The UK TV Streaming Market: 2021 and Beyond

The UK streaming market has been growing faster than ever this year. Here's our breakdown on what to expect in 2021.

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Case Studies

How Winn-Dixie Connected the Dots Between Streaming, Digital, and In-Store

Winn-Dixie partnered with Roku for an omnichannel streaming ad strategy.

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Case Studies

How Frndly TV Ran a Streaming Ad Campaign with 65% Better Return than Social Media

Frndly TV partnered with Roku to drive more subscriptions for the family-friendly Frndly TV streaming channel.

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Case Studies

Roku Delivers Full-Funnel Results for Lexus

Lexus created a Brand Experience in The Roku Channel to build mass awareness and reach new in-market luxury car buyers.

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Reports

Streaming Advertising Trends: What Advertisers Need to Know About the Streamer’s Path to Purchase

As consumers have adapted this year, there have been seismic shifts in the way that media is consumed. Roku took a deeper look at the season of streaming as we know it, especially when it comes to the new path to purchase for OTT advertising, and share these insights.

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Reports

4 Ways to Optimize Native Display Ads for TV Streaming

To help marketers build eye-catching creative, Roku studied over 300 unique Native Display ads to understand exactly what gets a streamer engaged and drives performance for content publishers.

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Reports

Philo, Roku, and Performance Marketing for Virtual MVPDs

In a recent Roku survey, we found that 1 in 3 Americans no longer have cable. Instead, they're turning to cable alternatives like Philo, Sling, and YouTube TV. Mike Keyserling, Chief Operating Officer for Philo spoke to Tim Natividad, Roku’s Head of Performance Marketing at NATPE’s Streaming Plus on how and why the pandemic enabled vMVPD’s growth.

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Reports

Holiday 2020: 3 Key Takeaways for a Streamer-First Marketing Season

At Roku, we predicted that 2020 would kick off the Streaming Decade, when consumer viewership and consumption would shift to streaming. But no one could have imagined the change we’ve already experienced this year.

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Reports

The Evolving Theatrical Window And What It Means for Marketers

Roku recently spoke at Advertising Weekwith Lori Pantel, CMO of Fandango, about The Evolving Theatrical Window and What it means for Marketers. Find out in that blog post some highlights of that discussion.

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News

Roku at Advertising Week 2020

Something big happened this year – for the first time, adults 18-34 spent more time on streaming TV than traditional TV. TV has gone streaming-first and it's time that TV advertising goes streaming-first. As America's #1 streaming platform, Roku is going big at Advertising Week 2020.

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Reports

The Value of the Value Exchange

A study released by MAGNA, Roku, and IPG Media Lab illustrates how video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The report demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited.

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Reports

Cord Cutting In Uncertain Times

The results of our annual Cord Cutting study are in and one thing is clear—the COVID-19 pandemic is accelerating the shift to streaming. Approximately 32% of U.S. households now don't have a traditional pay TV subscription, and another 25% of households have cut back their service.

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News

Closing, Reopening, and Reclosing: A Patchwork of Streaming Behaviors

Changing state policies are impacting weekly time spent at home and, subsequently, household streaming behaviors. Brands need to consider adapting their advertising plans to meet these local shifts.

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Reports

Canadians with OTT Spend 50%+ of Their Time Streaming

Streaming is now mainstream in Canada, and 1 in 4 Canadians plan to cut the cord within the next year. Roku’s new study - The State of Canadian Streaming – is your key to understanding the opportunities streaming provides to connect with this audience.

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News

The Shift to Streaming Was Highly Local

Advertisers are eager to know how evolving shelter-at-home policies will impact streaming and viewing habits. To stay agile in this environment, marketers need to understand and adapt to these shifts at a highly local and personal level.

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Reports

An Identity-First Approach to Advertising

Today, the most strategic brands are focused on resolving identity. A broad confluence of forces, from privacy regulations to the economics of data, are pushing the industry toward identity – and as a result, a single customer view has never been more important.

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Reports

Recap: Roku's 2020 Newfront Presentation

Roku hosted its first-ever Newfront to usher in the streaming decade, unveiling an agile investment plan for the upfront with new audiences, experiences, and outcomes.

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News

How COVID-19 Is Affecting Streaming

How COVID-19 Is Affecting Streaming With many live sports canceled, news programming spiking, and households seeking family-friendly content, it is a unique moment for marketers. In the last week, we've seen new ways that streaming is helping consumers—and brands—through these challenging times.

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News

Media Consumption While Sheltering at Home: Streaming, AVOD, TVOD

In our last post, we shared how sports fans are migrating toward streaming entertainment amid league cancellations. This week, we take a deeper dive into linear TV and streaming consumption increases in ad-supported streaming.

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News

Where Are the Live Sports Fans Going?

Advertisers have many questions about streaming and COVID-19. This post highlights patterns seen in the United States in March 2020. Data is not presented as a leading indicator of any broader trends on the platform. Unless otherwise indicated, all data is Roku streaming data and/or Roku ACR data.

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Case Studies

MillerCoors Creates Unique Branded Content Hub on Roku

MillerCoors reached a younger cordless audience no longer found on Linear TV with the help of Roku and 'Explorer' related content curated from partners.

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Reports

The New Generation of Cord Cutters

Streaming TV viewers in the U.S. are on a pace to pass up traditional Pay TV viewers in the next five years, and mainstream viewers are continuing to move to streaming as they look for choice and value.

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Videos

What is Optimal frequency in OTT?

Many advertisers are still asking what is the optimal frequency. This case study looks at four brands and stimulated changes in media to identify the optimal frequency at a brand level.

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Videos

What makes a great native ad on OTT?

Learn what are the most important key features in a native ad and how they rank.

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Videos

What is co-viewing in OTT?

Co-viewing has become more prevalent. Understand co-viewing on OTT and how it can benefit brands.

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Videos

Who is the Roku Channel Viewer?

Understand the demographics of the Roku Channel viewer.

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Videos

Do Roku Streamers watch AVOD Channels?

Don’t miss out on a vital incremental audience . In this video, learn more about Ad-Supported OTT viewers and how to reach them.

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Videos

How Do Streamers Think About Ads In The Roku Channel?

Does an exchange for cost savings and access to free content make users receptive to ads?

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Videos

Are Streamers Receptive to Sponsorship?

Consumers are always looking for new content. In this video learn how brands can create trust with a value exchange with their consumers.

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Videos

How Does OTT Contribute To Key Brand Objectives?

This study looks at reach, resonance and reaction to see which drives the best outcomes.

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Videos

How Is Tentpole TV Viewing Changing?

With linear TV tentpole viewership declining, learn how many cord traditionals, cord cutters and cord nevers are tuning in.

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Videos

How is TV Changing?

Learn how audiences are watching TV and how this is changing over time.

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Videos

Who is the Roku Streamer?

Learn more about users of America’s #1 TV Streaming Platform. This video will dive into demographics, their engagement and how receptive they are to ads.

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Videos

How Does OTT Compare To Digital?

This video will show if OTT or digital drives better engagement among viewers and ROI for brands.

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Videos

Defining Data-Starting With The Streamer

In this video you will learn about the key questions to ask about for OTT data and measurement and why they are important.

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Videos

How Does OTT Ad Effectiveness Compare to Linear TV?

This study shows ad effectiveness of four brands' media campaigns across linear TV and OTT.

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Videos

What Makes a Great Video Ad On OTT?

Creative quality is the biggest driver of an ad's success. In this video you will learn about the main factors to creating great creative.

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