More streaming channels means more options for streamers. But how do you make sure that they keep coming back to your channel? Here are three different strategies.
An effective TV streaming ad campaign needs one thing above all: the right audience. Here's how to reach the best streamers with your campaign.
In our latest report, we break down the five big trends this year in the TV streaming advertising space.
Roku conducted a survey of streamers to ask how they prepared for Super Bowl this year. Here's what they said when it comes to dining and streaming.
The Big Game is the advertising event of the year. Here's how streamers have started to watch - and how advertisers can reach them.
Theaters may still be closed for part of the year, but entertainment marketers can build new campaigns on streaming advertising to drive movie viewers to new titles - at home and in theaters.
Brand Experiences are a way for advertisers to offer streamers high-value content through a unique ad experience that reaches new audiences with creative messaging and offers.
Subscription services are booming. In our new playbook, we break down the latest insights into streamer behaviors and how to convert viewers to your channel.
Black Friday has traditionally been the kick-off of the holiday season for the retail industry, but this year, like many other things in 2020, normal is no longer normal.
Roku's survey of DTC subscription users found how - and why - streamers subscribe to DTC brands.
Roku took an in-depth look to understand the trends that are creating a new hybrid model for movie watching and movie releases.
The future may look like a mix of movie nights in the theater and home movie nights in the living room. Considering the average movie-goer only goes to the theater two or three times a year, this presents a big opportunity for advertisers to connect with viewers who want the magic of the movies at home.
Movie-goers who stream are some of the most valuable viewers for media companies and studios. They're movie loyalists, who are always looking for the latest title. Here's how those PVOD viewers really feel about renting and watching at home.
In 2019, for the first time ever, the Academy Awards allowed members to stream films. This comes at a time when streamers could access award winners and nominees on streaming services – and shows how content discovery is a big part of the awards process.
The world of fitness has gone to streaming in a big way. Here are three key insights from Roku's latest analysis into how people are streaming their workouts.
With the lack of the sports and live events disrupting long-held marketing plans, Alison Levin, VP of Ad Revenue and Marketing Solutions at Roku Inc., shares how marketers are tapping into the targeting technology available through streaming to reach valuable audiences in Broadcasting & Cable
As consumers have adapted this year, there have been seismic shifts in the way that media is consumed. Roku took a deeper look at the season of streaming as we know it, especially when it comes to the new path to purchase for OTT advertising, and share these insights.
To help marketers build eye-catching creative, Roku studied over 300 unique Native Display ads to understand exactly what gets a streamer engaged and drives performance for content publishers.
In a recent Roku survey, we found that 1 in 3 Americans no longer have cable. Instead, they're turning to cable alternatives like Philo, Sling, and YouTube TV. Mike Keyserling, Chief Operating Officer for Philo spoke to Tim Natividad, Roku’s Head of Performance Marketing at NATPE’s Streaming Plus on how and why the pandemic enabled vMVPD’s growth.
At Roku, we predicted that 2020 would kick off the Streaming Decade, when consumer viewership and consumption would shift to streaming. But no one could have imagined the change we’ve already experienced this year.
Roku recently spoke at Advertising Weekwith Lori Pantel, CMO of Fandango, about The Evolving Theatrical Window and What it means for Marketers. Find out in that blog post some highlights of that discussion.
As Roku discussed during our recent Advertising Week panel, streaming is mainstream in the UK. Mike Shaw, Director of Ad Sales - Europe shares his thoughts on the rise of streaming in UK.
A study released by MAGNA, Roku, and IPG Media Lab illustrates how video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The report demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited.
As sports begin to come back, we see audiences have moved on and found new ways to access their favorite sports content through streaming. Our infographic highlights the impact of cord cutting and streaming on the viewership of the return of Major League Baseball.
The results of our annual Cord Cutting study are in and one thing is clear—the COVID-19 pandemic is accelerating the shift to streaming. Approximately 32% of U.S. households now don't have a traditional pay TV subscription, and another 25% of households have cut back their service.
Streaming is now mainstream in Canada, and 1 in 4 Canadians plan to cut the cord within the next year. Roku’s new study - The State of Canadian Streaming – is your key to understanding the opportunities streaming provides to connect with this audience.
Today, the most strategic brands are focused on resolving identity. A broad confluence of forces, from privacy regulations to the economics of data, are pushing the industry toward identity – and as a result, a single customer view has never been more important.
Roku hosted its first-ever Newfront to usher in the streaming decade, unveiling an agile investment plan for the upfront with new audiences, experiences, and outcomes.
What should marketers demand during this year’s upfront? Kristina Shepard, Roku's Head of East Coast Sales and Agency Partnerships, shares three key areas marketers should be asking for to elevate their campaigns to a whole new level.
The final death of the cookie is now imminent as every major browser has now limited or phased out support. Dr Bill Simmons, VP Product Management, Ad Platform at Roku details how platforms are able do what cookies did for the original web, but now with more-accurate data.
Advertisers and their partners need to start to innovate and think creatively during this difficult and unprecedented time. Patrick Colletto, Head of Sponsorship Sales & Brand Partnerships at Roku shares best practices to adapt streaming creative while consumers shelter in place.
Today, understanding ad effectiveness is still a challenge for marketers. Gaurav Shirole, Director of Ad Measurement at Roku outlines four important ways that advertisers can bring a more scientific approach to ad measurement.
Roku partnered with TVision to better understand viewer attention. The summary of our findings includes how dayparts impact OTT viewing, performance differences between OTT and linear and implications for buyers and sellers of OTT.
Streaming TV viewers in the U.S. are on a pace to pass up traditional Pay TV viewers in the next five years, and mainstream viewers are continuing to move to streaming as they look for choice and value.
The TV streaming landscape has grown rapidly over the past few years. We broke down which categories are most important for advertisers and how they all work together.