During TV streaming’s early years, the media focused on subscription video. Ads were seen as a vestige of broadcast media, the thinking went, destined to play a bit part in the future of TV.
But the last year has brought a big wake-up call for streaming ad skeptics, and the smart money is now on ad-supported streaming. The question now is, where does ad-supporting streaming go from here? And what does it mean for marketers and content owners?
Download the report for our detailed predictions and analysis. Best wishes for a prosperous 2023.