With travel making a comeback, Roku streamers are making plans to get out there and spend more on trips. They are increasingly using travel credit cards to pay for vacations and collect rewards like airline miles and hotel points.
Through recent research, we found that Roku streamers are particularly interested in travel credit cards.¹ We dug in to see how our users are spending and financing trips.
Here are 3 insights that can help financial services companies and businesses in the travel sector connect with this thriving customer base:
Roku users surveyed age 18-34 are 36% more likely to increase their travel budgets next year.¹ Frequent travelers tend to have higher household incomes; 74% are more likely to earn $100,000+.
Over half of Roku users surveyed say they’re planning two or more trips in the next year.¹ One in six are frequent travelers, with five or more vacations planned in the next year.
Travel is a major consideration for Roku streamers when they choose a credit card. Our survey shows that they were 22% more likely to opt for a credit card with airline miles and 8% more likely to prefer a credit card with no foreign transaction fees.¹
We expect rewards cards to continue to do well as the travel industry enjoys a post-pandemic resurgence. Even with inflation and economic uncertainty affecting consumer behavior across the board, travel remains popular. Rewards cards have a lot of upside in uncertain times, both for consumers and financial institutions.
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¹ Data Sources: 2021 Roku/Lucid financial survey, N=2,500; 2022 Roku/Qualtrics travel survey, N=600