A large food and beverage brand teamed up with Roku and leveraged our measurement partnership with Kroger Precision Marketing (KPM) to increase awareness for their recently released refrigerated consumer packaged goods (CPG) product.
The food and beverage brand wanted to effectively launch their CPG product in an already saturated market. That’s why the brand turned to Roku and KPM to engage with those hard-to-reach audiences.
To successfully reach their key audiences, the brand utilized Roku’s TV video advertising features and KPM’s first-party customer data. With the help of Roku’s partnership with KPM, the brand was able to reach and engage with multiple audience segments of category buyers.
“Roku and Kroger Precision Marketing’s partnership allows marketers to reach grocery buyers through KPM’s customer purchase data and apply this audience data to their TV streaming campaign. This CPG ad campaign is a great example of a large brand that leveraged this partnership to launch their new grocery product, seeing a 9.5% lift in awareness and 6.3% lift in sales”- Alannah Pawlik, Senior Marketing Lead, CPG, Roku
Overall, the campaign was a success, driving a 9.5% incremental household penetration, increasing average household spending by 1.7x, and generating a 6.3% increase in sales.¹
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¹ Compared against control group; Roku Internal Data + Kroger Precision Marketing Data, 2022