As a software as a service provider, this leading B2B technology brand turned to Roku to reach and drive conversions among their desired audience: IT professionals.
After recently undergoing a rebranding effort, the technology provider wanted to launch an impactful advertising campaign to bring awareness to their revamped branding. The company partnered with Roku to leverage our creative solutions built for TV streaming.
With the help of Roku Audiences based upon Roku’s automated content recognition (ACR) data, the brand leveraged a comprehensive dataset of users across both traditional linear TV and TV streaming. This enabled them to activate their video ads across different publishers to reach IT professionals.
Not only did Roku’s ACR data help reach the brand’s audience, but it also enabled the brand to reach in–demo viewers of competitive ads.
Reaching their core audience was critical for this campaign’s success. And thanks to Roku’s powerful first-party ACR data, the brand achieved their campaign goal and saw impressive results:
“Roku’s ACR data offers exclusive and differentiated insights based on our 1:1 relationship with streamers. With Roku’s large linear-informed dataset, Roku Audiences allow marketers to reach specific demographics and viewers of competitors’ ads. This campaign is a great example of the effectiveness and power of using Roku’s ACR data, resulting in an 88% conversion lift.” - Madeline Ware, Technology, Entertainment, and Gaming Industry Lead, Ad Marketing, Roku
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