Arbor is on a mission to lower the cost of energy for everyday Americans. With rising bills and hidden fees making it harder for households to save, Arbor offers a simple solution: an app that automatically finds users a better electricity rate in just two minutes, handling the switching and monitoring behind the scenes.
So far, Arbor has helped U.S. households save over $7.5 million¹ — without charging customers a dime. Instead, Arbor earns revenue through partnerships with energy providers, making it easy and risk-free for consumers to switch.
Recently, Arbor wanted to connect with cost-conscious consumers in Columbus, Dayton, and Pittsburgh — three markets where energy costs are top of mind. They believed a campaign focused on their app’s fast, no-fuss savings would resonate in these cities.
Marketing budgets were tight, but Arbor hoped CTV advertising could help it efficiently reach audiences and drive website traffic without signing long-term contracts or building new TV ad creative from scratch. Plus, they liked the creative impact and flexible ad buying tools inherent in TV streaming ads.
Arbor chose Roku Ads Manager, Roku’s self-serve advertising platform, to launch an interactive campaign targeting TV streamers in Arbor’s three priority regions. It used Action Ads — a feature that transforms traditional video ads into interactive moments — to create a direct path from the TV screen to the user’s phones. These ads used an interactive overlay allowing viewers to simply press “OK” on their Roku remote to request a text message directly from Arbor.
Best of all? Arbor didn’t need to produce new creative. Instead, they augmented existing video ads with an interactive layer and clear call-to-action — with zero added production costs. It went on to test multiple versions of its Action Ads, playing with messaging, conversion triggers, and offers to see what resonated with local audiences.
“Arbor’s willingness to test Action Ads showed bold thinking and a commitment to innovation,” said Dan Lapinski, Head of Product Strategy & Operations, Roku Ads Manager, “By combining actionable creative with regional targeting, they created an experience that felt personal, immediate, and effective.”
Arbor’s Action Ads campaign delivered incredible results across their targeted regions:
“Action Ads, powered by Roku Ads Manager, provided us with a powerful way to reach more households beyond traditional ads. We’re excited by the early engagement and look forward to using Action Ads again to connect with more households seeking lower energy costs,” said Cliff Bernstein, Chief Marketing Officer at Arbor.
With Roku Ads Manager, brands can experiment with interactive CTV campaigns, self-serve tools, and powerful targeting — without big upfront commitments.
Learn more or sign up free at ads.roku.com/signup.
¹ About Arbor, Arbor, 2025
² Roku Internal Data, 2025