Raymour and Flanigan is the largest furniture and mattress retailer in the Northeast and the consumer destination for all things home and style. Family-owned for more than 75 years, Raymour and Flanigan is committed to creating exceptional guest shopping experiences in-store and online. Meeting consumers where they are, the brand leveraged the power of Roku’s ad platform to drive in-store traffic.
Despite disruptions to the furniture buying process in recent years, our research shows that 59% of Roku streamers prefer to shop for furniture in-store.¹ Additionally, Millennials and Gen Z-ers make up the bulk of furniture customers in the first half of 2023.² For trusted legacy brands like Raymour and Flanigan to stay ahead, their online and offline customer experiences need to work together.
By employing TV streaming in their digital strategy, Raymour and Flanigan hoped to bring more customers into their physical stores at the peak of spring, a time when many are looking to refresh their home furnishings. The brand wanted to reach younger consumers, converting them to brick-and-mortar purchasers. Most importantly, Raymour and Flanigan was interested in gauging the impact of TV streaming ads on increasing store visits. Ideally, this would unlock key learnings for the brand and inform their future campaigns.
Raymour and Flanigan turned to Roku and our OneView advertising platform. OneView is built for TV streaming, using Roku’s verified customer relationships to connect ad exposures with measurable results.
We ran streaming ads across multiple publishers, including Roku media, and used geo-targeting to refine the campaign to reach consumers near Raymour and Flanigan stores. Raymour and Flanigan then partnered with data advertising firm InMarket to get a comprehensive view of how the campaign drove retail foot traffic.
By harnessing the full power of Roku’s ad platform, Raymour and Flanigan reached nearly 4.5 million people. This impact led to 337,000 store visits after campaign exposure, with 146,000 visits attributed directly to Roku media. Roku media delivered the most powerful results, driving a 3.4x higher visit rate lift than the next-best-performing publisher.³
“Roku’s ad platform maximized our campaign’s impact among our audience. Roku enabled us to deliver Raymour and Flanigan’s localized messaging to TV streamers with ease, while also measuring the impact on in-store traffic and helping us bring style and comfort to homes across the Northeast.” — Jesse Kanclerz, Director of Integrated Media, Raymour and Flanigan
These results highlight the strength of Roku as both a media and ad tech partner. By successfully leveraging CTV media to drive in-store shopping, Roku demonstrates that TV streaming can bring real-world results.
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¹ Lucid “Examining the Roku Shopper” Retail Study, 2023
³ Measurement period from April-July, 2023; US specific