A leading retailer that offers great prices on brand-name merchandise wanted to increase brand awareness and shopping intent among lapsed customers. The brand teamed up with Roku to reach their desired audiences on the largest screen in the home. The key to their success was OneView by Roku, the ad-buying platform built for TV streaming, which they used to execute a campaign that outperformed Roku norms.
The retailer sought to increase brand awareness and shopping intent among their lapsed customers. The brand used its first-party data to reach and retarget customers, thus leveraging a key part of the Roku Core 6 Framework.
The brand built a campaign within OneView and took advantage of the ease of first-party data uploading. They safely and securely uploaded their data to re-engage lapsed customers who had not visited their website recently.
“This campaign is a great example of OneView’s audience capabilities. When choosing their key demos, our customers can upload and incorporate their first-party data directly into OneView to reach their custom key audiences. This retailer did that and produced exceptional results that outperformed Roku norms by over 4x.” - Michelle Mares, Marketing Lead, Retail, Roku
The brand increased awareness and shopping intent with informative and attention-grabbing creatives that showcased deals and bargains to the Roku audience. After running impactful TV streaming ads, the campaign saw results that significantly outperformed Roku norms.*
The retailer saw a lift in brand awareness from viewers exposed to the ad, outperforming Roku norms by 9.4x. Additionally, the brand achieved an increase in shopping intent, once again outperforming Roku norms by 4.7x.
The ability to use first-party data was essential in driving these notable outcomes. As this leading retailer discovered, OneView can position brands that possess first-party data for TV streaming advertising success.
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*Roku's norm is our internal metric for expected performance based on past similar campaigns