How Roku and Best Buy are creating a better TV experience for everyone

Today, Roku, America’s #1 TV streaming platform, and Best Buy, the leading consumer tech retailer in the U.S., announced a first-to-market relationship across their advertising and retail businesses.¹

The agreement marks the first time, Best Buy has partnered with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. Additionally, Best Buy will give shoppers exclusive access to Roku-branded TVs in a year when consumers and marketers are set to spend more on TV streaming.

Together, Roku and Best Buy will create a better TV experience for their mutual customers and partners across three areas:

• Roku Select and Plus Series TVs Exclusive Availability at Best Buy: The first-ever TVs to be designed and made by Roku, the Roku Select and Plus Series TVs, are now available in the U.S. exclusively at Best Buy stores and BestBuy.com.
• Roku Advertising and Best Buy Ads Partnership: Best Buy and Roku will pair industry-leading data to make TV advertising more relevant and performance- driven. Brands will be able to work with Best Buy and Roku to target, optimize, and measure their ads on Roku using Best Buy shopper data. This will ensure consumers are seeing the advertising content that most interests them.
• Best Buy Home Theater Experience: The partnership will kick off with an in-person experience at SXSW on March 11. For the first time, Roku will bring its iconic Roku City screensaver to life with an interactive, multi-level activation at SXSW. To the delight of streamers, creators, and advertisers alike, the immersive pop-up will feature a Best Buy Home Theater Experience, showcasing the latest Roku devices available at Best Buy as well as new Roku Originals and featured entertainment on The Roku Channel.

What does this mean for advertisers? 

Roku’s scale of 70 million active accounts paired with Best Buy’s millions of customers will help advertisers make their marketing more impactful and effective.

In 2022, 82% percent of U.S. advertisers planned to increase spending levels with retail media networks like Best Buy Ads, according to eMarketer. Consumer electronics brands are among the leaders in this growth story. Roku’s relationship with Best Buy signals our ambition to accelerate the shift to TV streaming and retail media.

“Our goal is to create a better TV experience for everyone,” says Julian Mintz, co-head of U.S. brand sales for Roku Media. “We’re bringing together our entire business to build the future of entertainment and advertising – making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy.”

“Roku City featuring the Best Buy Home Theater Experience” will be open to the public on March 11-12 from 11:00 AM – 6:00 PM, local time. The pop-up will be located at the Riley Building: 315 Lavaca Street, Austin, Texas. For additional details and entry information, please visit Roku City.

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¹ Based on hours streamed, Dec 2022, Hypothesis Group