Introducing: The Roku Channel in Mexico

We’re delighted to announce the arrival of The Roku Channel in Mexico.¹ The Roku Channel is a free streaming channel available on Roku devices that offers users access to thousands of movies and TV episodes, including exclusive access to more than 30 Roku Originals.

Starting on October 13, The Roku Channel will be available in Mexico to all owners of a Roku streaming player or Roku TV model, without the need for a login or subscription. The entertainment selection includes something for everyone: “Los Pitufos en la aldea perdida,” “Blade Runner 2049,” “El Sorprendente Hombre Araña 2,” “Psicópata Americano,” “Draft Day,” “El Patriota” “El lado luminoso de la vida,” “Lluvia de hamburguesas 2,” “Hombres de negro II,”, “Whip It,”, and many others.

This content comes from global studios like Sony, Lionsgate, as well as renowned local partners such as Telefórmula, among others, with more titles being added over time.

“Launching The Roku Channel in Mexico represents a pivotal moment for our business as we continue to expand internationally and offer streamers free access to great entertainment and news content,” said Rob Holmes, Vice President, Programming at Roku. “In the US, The Roku Channel is a top 5 channel on the Roku platform, by both reach and streaming hour engagement and we are excited for the opportunity to build this viewership in Mexico. We provide the scale for content providers and brands to reach these critical streaming-first audiences.”

Along with free access to studio programming, The Roku Channel offers our audiences in Mexico a growing slate of Roku Originals alongside a Live TV Channel:

• Roku Originals: From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals give viewers free access to bold, fresh entertainment from the biggest names in Hollywood. At launch, Roku users in Mexico will be able to enjoy Roku Originals such as “Operación Marea Negra,” “Natural Born Narco” and “Mamas.”
• Live TV channel: In addition to on-demand programming, The Roku Channel also offers a great live TV experience, featuring 25+ live TV channels at launch. The launch lineup includes channels such as Telefórmula, Canela TV, Novelisima, and Runtime Espanol. To make it easier to find content they want to watch, streamers can browse the channel collection through The Roku Channel's Live TV Guide.

What does this mean for advertisers? 

The Roku Channel provides publishers and advertisers the opportunity to reach audiences at scale on the Roku platform. Advertisers are leveraging the Roku platform to help their customers discover movies and shows and create experiences streamers want to watch on the biggest screen in the home.

Want to learn more? Read the full press release. 

¹ By hours streamed; Research conducted by Hypothesis Group, October 2021