This year, Roku was proud to sponsor Tribeca X in New York City. Tribeca X celebrated the intersection of advertising and entertainment and honored the creators and brands who share a love of creativity and a mission to connect with consumers through the power of storytelling.
Today, Roku announces a new streaming series by Roku Brand Studio and Mast-Jägermeister US. Roku’s Brian Toombs and Mast-Jägermeister’s Cliff Rigano talked about identifying authentic stories to create streaming entertainment and the role of content in marketing.
The new streaming series from Roku Brand Studio and Mast-Jägermeister US is called "The Lesbian Bar Project,” directed by Erica Rose and Elina Street, and hosted by Lea DeLaria (“Orange is the New Black”) who also serves as Executive Producer along with The Katz Company. The series will spotlight Lesbian bars and the lively and powerful communities that they serve across the United States. The three-episode docuseries is slated to launch in October 2022 on The Roku Channel, the home of free and premium entertainment on America's No. 1 TV streaming platform.¹
“Our mission is to create a better TV storytelling experience and help marketers win the entire streaming journey,” said Brian Toombs, Director Head of Content, Roku Brand Studio. “We’re thrilled to bring the data and distribution behind Roku’s platform to help Mast-Jägermeister US bring stories that matter to the largest screen in the home.”
“We are honored to continue highlighting the critical need to support LGBTQIA+ establishments,” said Chris Peddy, Chief Marketing Officer at Mast-Jägermeister US. “Our partnership with Roku Brand Studio provides a tremendous opportunity to raise awareness for the cause by sharing these meaningful stories with a broad and engaged audience.”
“Our passion is storytelling, particularly about queer women, so the opportunity to partner with the Roku Brand Studio and Mast-Jägermeister US to expand 'The Lesbian Bar Project' into a streaming series has been an absolute dream,” said Erica Rose and Elina Street, Directors of “The Lesbian Bar Project."
"The Lesbian Bar Project” will be available to stream for free, exclusively on The Roku Channel in October 2022 starting LGBT History Month in many countries around the globe.
To learn more, read the full press release here.
¹ America’s No. 1 TV streaming platform is based on hours streamed according to Hypothesis Group, October 2021