Today, we announced that Roku Recommends will return for a second season to The Roku Channel in September, 2022. Viewers can look forward to more streaming recommendations from hosts Maria Menounos and Andrew “Hawk” Hawkins, and advertisers will have more opportunities to engage streaming audiences by partnering with Roku Brand Studio.
Here is a quick Q&A on Roku Recommends plus what’s next for Season 2:
A: Roku Recommends is a 15-minute weekly entertainment program that uses exclusive Roku data to help streamers discover what to watch on America's No. 1 TV streaming platform.¹ Roku Recommends is the first production from the recently created Roku Brand Studio.
A: Roku Brand Studio is a team of strategists, storytellers, and award-winning producers who work with advertisers to create advertising experiences that are rooted in streaming insights.
Roku launched its Brand Studio in March 2021 to help marketers go beyond the traditional 30 second TV ad spot and amplify big moments in the marketing calendar.
A: Yes, several leading national advertisers have signed on as sponsors of Roku Recommends, including Walmart.
“This Upfront season, Roku is creating a better TV storytelling experience to help marketers win the entire streamer’s journey. We’re excited to continue to guide streamers on what to watch next and help brands break out of the traditional 30-second ad spot to engage streamers.” - Chris Bruss, Head of Roku Brand Studio
A: Co-hosts Maria Menounos, and Andrew “Hawk” Hawkins will return for Season Two to present the Top 5 titles to stream each week across the thousands of channels on Roku.
For Season Two, we’re going bigger with a new set, celebrity appearances, exclusive red-carpet interviews, and more.
A: Roku Recommends is available to stream for free on The Roku Channel and Featured Free with new episodes every Thursday. Watch here.
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