For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. Today, at our third annual NewFront event, we brought marketers and advertisers together to see how Roku, America's #1 TV streaming platform is building a better TV experience for everyone.
Hosted by celebrity hosts Maria Menounos and Andrew Hawkins from Roku Recommends, our NewFront brought special in-person appearances from Daniel Radcliffe, Chrissy and Pepper Teigen, Martha Stewart, Emeril Lagasse, Lizzy Mathis, and more.
Here are the highlights from Roku's 2022 NewFront presentation:
The Roku Channel offers more than 80,000 free titles, and today we announced that we have a lot more content coming.
Here’s what streamers can expect:
An all-new feature film about the prolific career of pop cultural icon “Weird Al” Yankovic. A Roku Original comedy, “WEIRD: The Al Yankovic Story,” starring Daniel Radcliffe, will premiere soon, exclusively on The Roku Channel. Watch a short trailer to the Roku Original comedy here.
New series, big-name stars: This includes “The Great American Baking Show,” starring Paul Hollywood and Prue Leith, “Honest Renovations,” starring Jessica Alba and Lizzy Mathis, and three new lifestyle shows starring Martha Stewart.
Renewed Roku Originals hits: Steamers can look forward to “Die Harter,” starring Kevin Hart, “Most Dangerous Game: New York,” starring David Casteneda and Christoph Waltz, “Children Ruin Everything,” starring Meaghan Rath and Aaron Abrams, and “Chrissy’s Court,” starring Chrissy Teigen.
The Roku Brand Studio exists to help marketers create a better TV storytelling experience and win across the entire streamer journey. Today we announced new ways for marketers to partner with Roku and build storytelling experiences:
“The Short List,” in partnership with Reese Witherspoon’s Hello Sunshine, will bring brands into 12 short-form films across four genres – Drama, Comedy, Documentary, and Animation – all created by the most promising and diverse new minds in entertainment.
“Roku Recommends” will return for a second season on The Roku Channel in September. Roku also revealed an exclusive partnership with Variety to share the Top-10 Roku searches each month.
Weekly Shows help viewers find the best in streaming from pop culture (“The Pop-Off"), social media trends (“In Case You Missed It”), and fun DIY projects (“Live and Let DIY”).
At Roku, we believe that delivering a better ad experience requires that your ads talk to each other – on TV and beyond. That’s why we launched OneView by Roku, the ad platform built for TV streaming. Here’s what’s new for advertisers:
Roku announced a new program for retailers to pair shoppable ads with Roku Pay to make it simple to sell the products right from ads on the TV screen.
Microsoft Audience Insights: An industry-first collaboration with Microsoft to explore how TV advertising - both linear and streaming - impacts online searches.
Recent launches of Dynamic Linear Ads, Roku’s Advertising Watermark, Roku’s clean room, and an expanded measurement partner program with Marketing Mix Modeling.
"Our mission is to create a better TV experience for everyone. If you remember anything today, it should be that TV starts here…with Roku.” - Alison Levin, VP, Global Ad Revenue and Marketing Solutions, Roku
Alison Levin, VP, Global Ad Revenue and Marketing Solutions at Roku, introducing the Roku Vision
Want to watch our 2022 NewFront presentation? Stay tuned for video highlights on our blog. Subscribe to our newsletter to receive more updates from Roku Advertising.
America’s #1 TV streaming platform claim based on hours streamed (Hypothesis Group, October 2021)