Roku’s 2024 NewFront: The lead-in to television

On April 30th, we hosted our 2024 NewFront presentation in New York City, introducing new Roku video experiences, game-changing ad solutions, and exciting content partnerships. As America’s #1 TV streaming platform in the U.S.,¹ we shared how the Roku experience simplifies TV for viewers with intuitive, smart curation that makes streaming enjoyable and fun, all while putting brands right up front.

“Roku solves TV advertising’s biggest problem,” said Charlie Collier, President of Roku Media. “We capture our audience’s attention before they get to their apps, before they decide what to watch, before they start watching—and we deliver enormous scale, daily. For our customers and our partners, we’re the lead-in to the television experience.”

Roku’s NewFront presentation highlighted innovation across our advertising business. Announcements included:

• Summer Olympic Games with NBCUniversal: The Paris 2024 Olympics will have its own designated Olympics Zone, a destination on the Roku Home Screen Menu for Peacock’s comprehensive Paris 2024 Olympics coverage. The Olympics Zone is a unique opportunity for sponsors looking to align their brands with this summer’s biggest sporting event.
• Immersive Home Screen Experiences: Roku’s largest home screen ad will now feature new video experiences. Marketers can capture viewers at the start of their streaming journey with these unique video placements.
• Advertiser Showrooms: Advertisers can build, experiment, and delight with the all-new Showroom experience, which makes creative more engaging, interactive, and effective. Designed to turn inspiration into action, Showrooms are an immersive brand-first destination.
• The Trade Desk Partnership: An industry-first partnership with The Trade Desk will provide insights on Roku’s audience and behavioral data. The Trade Desk customers can use these insights to better understand and engage TV viewers.
• iSpot Partnership: Roku will come together with iSpot to provide advertisers with best-in-class optimization and ad measurement through iSpot’s Unified Measurement solution. 
• Roku City Ad Innovations: As cars hit the road in Roku City, DoorDash will be the first advertiser to come on board for the ride. Also, over the next year, we’ll leverage the power of Roku’s platform to test new ad experiences for advertisers such as dynamic videos in Roku City.

“The Roku Experience is the future of TV now – massive scale, reliably measurable impact, and delightful experiences,” says Sweta Patel, Head of Marketing and Merchandising, Roku

Additionally, a selection of Roku Originals were revealed on stage. New content coming to The Roku Channel includes “Tightrope!”, a comedy series with executive producer Bryan Cranston and starring Ty Burrell; “Tracee Travels,” a travel docuseries starring Tracee Ellis Ross; “The Arch Project,” a docuseries starring Gard Hollinger and Keanu Reeves ; a second season of the business format “Side Hustlers,” starring Emma Grede and Ashley Graham; “Best Bite Wins,” a cooking competition series hosted by Josh Peck; “The Great Home Giveaway”, a home giveaway series from This Old House; and “What Drives You with John Cena,” a celebrity-filled talk show hosted by Cena.

Roku has also expanded key tentpole franchises such as “The Great American Baking Show,” hosted by Casey Wilson and Zach Cherry and featuring iconic judges Paul Hollywood and Dame Prue Leith, and “Honest Renovations,” hosted by Jessica Alba and Lizzy Mathis. “The Great American Baking Show” was renewed for a third season with seasonal specials launching throughout the year, and “Honest Renovations” will debut a holiday edition.

 “Roku continues to develop exciting programming that captures the very audiences that advertisers are looking to attract,” said David Eilenberg, Head of Content, Roku Media. “With our data and tech capabilities, we can get these vital new shows in front of viewers who will love them—and create the perfect showcase for brands, too.”

Learn more about our 2024 NewFront.  

¹ By hours streamed (Hypothesis Group: Dec 2023)