In 2022, TV streaming captured more viewers than both cable and broadcast TV for the first time.¹ Streaming TV has become mainstream, but for advertisers and viewers, it’s anything but average.
As America’s #1 TV streaming platform, Roku sits at the center of this fast growing TV streaming universe and our mission is simple: create a better TV experience.²
That’s why we’re excited to return to the 2023 IAB NewFronts to share new content, talent, and advertising opportunities for the coming year.
If you are attending the IAB NewFronts, be sure to tune into Roku's NewFront on Tuesday May 2 at 4:30 PM ET.
Last year, Roku's NewFront presentation featured exciting announcements and celebrity appearances from Chrissy Teigen, Martha Stewart, Daniel Radcliffe and more.
Roku’s NewFront will take place on Tuesday, May 2nd at 4:30 PM, followed by an after-party where guests will have a chance to go inside the streamer's journey and visit different parts of our iconic TV screensaver.
We hope to see you in Roku City!
Want to attend Roku's NewFront? Reach out to your Roku sales rep to attend in person, or watch virtually here.
¹ Nielsen. (August 2022). "Streaming claims largest piece of TV viewing pie in July."
² By hours streamed, Dec 2022, Hypothesis Group