Going viral on social media is every brand’s dream. But turning short-term buzz into long-term growth? That takes strategy.
Rollo quickly grabbed attention among TikTok Shop, Etsy, and eBay sellers thanks to viral videos showing the company’s printers effortlessly churning out shipping labels fast, ink-free, and without frustration.
Realizing it had an opportunity, Rollo's marketing team decided to move beyond the scroll and scale its momentum to the biggest screen in the home. The goal was to reach new audiences and drive first-time purchases through TV. Would it work?
Rollo makes life easier for commerce businesses with its sleek thermal printers, which can print up to 325,000 feet of shipping labels without using a drop of ink. Unlike traditional personal printers, which often come with frustrating malfunctions and high maintenance costs, Rollo delivers a zero-hassle solution designed for longevity and high-volume performance. With access to thousands of free icons and templates via its online label maker, Rollo offers small business owners everything they need to ship smarter.
The company was interested in streaming ads but faced a problem: The company already had stylish, high-performing social assets, but creating net-new creative for CTV would be costly and time-consuming. Instead, they hoped to repurpose what was already working and make it TV-ready—without reinventing the wheel.
Rollo partnered with Spaceback, a creative automation platform and Roku partner, to adapt their social assets for CTV quickly and affordably. With Spaceback, Rollo was able to bring its existing creative into a TV-ready format, eliminating the need for new production workflows and keeping costs low.
Then, using Roku Ads Manager, Rollo added interactive overlays to its CTV ads. These performance-driven ad units allow viewers to click directly from the TV screen to learn more or make a purchase. And with Roku’s self-serve platform, the brand was able to get their campaign up and running within days—delivering the ease of social with the power and presence of TV.
The campaign delivered strong results, driving both reach and revenue while maximizing budget efficiency.
The campaign’s high-quality conversions and tangible business impact demonstrate that TV can help businesses of all sizes achieve measurable outcomes in CTV. It also earned the 2025 AdExchanger Award for Creative Use of Emerging Technology in a Campaign.
"Working with Roku and Spaceback has been a game changer for Rollo,” said Aaron Gomeztrejo, Programmatic Consultant at Rollo. “Their partnership enables us to instantly transform our highest performing social videos into CTV assets for free, meaning more budget towards media and less towards production. Not only was this a cost-effective creative solution, but a quick and seamless process with performance results that exceeded our expectations."
Rollo’s success shows that you don’t need massive production budgets or long lead times to make an impact on TV. With the right strategy and tools, you can turn social momentum into big-screen results.
Learn more about Roku Ads Manager and discover how to reach streamers with interactive, performance-driven campaigns—fast.
¹ Reported by client.