From original shows to festive favorites, The Roku Channel is your destination to stream the best movies, shows, and music of the season — all for free.
As audiences cozy up with family and friends, they’re tuning into The Roku Channel to get into the holiday spirit.
In the weeks leading up to Christmas 2022, more than a third of Roku Channel searchers used the search function to find holiday content.¹ And there was a 38% boost in streaming hours for holiday titles, showing that The Roku Channel has the content streamers want under their trees.²
The festive season is also the perfect time to welcome new viewers. We found that new Roku Channel streamers who activated between Christmas and New Year’s Day had a 47% greater share of total streaming time than other accounts.³
We deliver Roku Originals all year round. These fresh, groundbreaking features and series from the biggest names in Hollywood stream free on The Roku Channel. This winter, we’re delivering some of our boldest holiday creations yet.
“How to Fall in Love by the Holidays”
In this endearing and emotional holiday film, Teri Hatcher stars as the CEO of a struggling magazine company who goes back to her writer roots when her board requests that she use a trendy new podcast to "fall in love" by Christmas and record her findings. Streaming now.
Teri Hatcher stars in “How to Fall in Love by the Holidays.”
“The Holiday Shift”
Centered around a group of employees at an upscale indoor mall in the fictional town of Love, Ohio, The Holiday Shift follows intersecting stories of love and friendship as they unfold over the course of the holiday season. Premiering Nov 17.
The Great American Baking Show: Celebrity Holiday (Season 2)
Join the cast of The Great American Baking Show for a second season of this fun-filled holiday competition featuring a new and exciting roster of celebrity bakers. With beloved judges Paul Hollywood and Dame Prue Leith joined by returning co-host Zach Cherry and newcomer Casey Wilson, it’s a feel-good, delicious holiday delight. Streaming now!
L to R: Co-hosts Zach Cherry & Casey Wilson; celeb competitors Phoebe Robinson, DeAndre Jordan, Arturo Castro, Heather McMahan, Ego Nwodim, Joel McHale; judges Dame Prue Leith and Paul Hollywood.
Martha Holidays (Season 2)
Lifestyle icon Martha Stewart returns for a second season of her hit holiday show. This year, she’ll be sharing more of her secrets for magical entertaining; from revealing her favorite Christmas cookie recipes and giving us a peek at some gorgeous gingerbread houses, to getting a visit from her “Hannukah Hunks” and creating a New Year’s cocktail celebration to remember! Premiering December 4.
A Very Demi Holiday Special
Global superstar Demi Lovato hosts a captivating musical variety show that will fill your home and heart with the festive spirit. Featuring music performances, skits, and special appearances from Demi’s celebrity friends (under wraps for now!), it’s sure to add sparkle and joy to your holiday season. Premiering December 8.
Whether you're a fan of the tried-and-true classics or prefer more modern holiday fare, The Roku Channel is home to a hearty library of favorite holiday movies, shows, and music that have endured across seasons, optimized for TV streaming.
Traditional favorites like “The Miracle on 34th Street,” “It’s a Wonderful Life,” “A Christmas Carol,” — and not-so-traditional favorites like “Rise of the Guardians,” “Ernest Saves Christmas,” and “An All Dogs Christmas Carol.”
Sweet holiday rom-coms from “Christmas in Carolina,” “Throwback Holiday” and “A Christmas Wish in Hudson,” to “A Holiday Romance,” and “Christmas Lovers Anonymous.”
Feel-good delights the whole family can enjoy like “Zoey’s Extraordinary Christmas,” “Hats off to Christmas!,” “Christmas in the Heartland,” and “Pups Alone.” And exclusive holiday titles for kids from pocket.watch, including “Elemon” and “Ryan's World Titan Universe: Holiday Adventures.”
Holiday movie marathons on linear channels like Hallmark Movies & More, Lifetime, Christmas Plus, and Dove.
And so much more!
Though advertisers typically quiet their activity during Q5 — the period between the holidays and mid-January — this time sees even more streaming, more purchase inspiration, and more shopping.⁴ With low CPMs, the post-holiday slump is a great moment to stand out.⁵
To leverage the popularity of holiday content, brands can partner with The Roku Channel to tie a ribbon around a Roku Original as a presenting or supporting sponsor. Presenting partners can use Roku Original premieres to deliver in-content video ads and shoppable custom vignettes to drive action.
Brands can also gift holiday content to Roku customers through a variety of innovative solutions. Your brand can surface editorially-curated, seasonally-themed playlists of favorite films and shows. Treat streamers to a movie of their choice by sponsoring an Access Pass — native ad banners with redeemable promotional codes for Roku content. Or create holiday movie magic with a Roku Channel Movie Pass and deliver a holiday film favorite with limited interruptions.
Ensure your brand shines bright throughout the streamer’s journey by giving the gift of free, accessible holiday entertainment.
Tune into The Roku Channel this holiday season. Or contact us to learn how to reach streaming audiences through The Roku Channel.
¹¯⁵ Roku Internal Data, 2022