The AVOD Playbook: How to Attract, Engage, and Retain TV Streamers

If you’re a marketer responsible for the success of an ad-supported video on demand (or AVOD) channel, now is the time to grow your audience.  According to a 2021 research report from MoffettNathanson, the AVOD market is predicted to balloon to nearly $18 billion by 2025. Roku has everything you need to help your AVOD channel attract, engage, and retain viewers.

In our new playbook, you'll learn:

• The four key audience segments who watch AVOD
• The three critical moments to reach these streamers
• The six most powerful and proven tactics to attract, engage, and retain streamers
• The top reason why streamers stop watching
• What else AVOD streamers watch, including subscription video on demand (or SVOD), video everywhere apps, and rentals

• And much more

Download your copy below.