Earlier this month we held our first in-person NewFront event at the Chelsea Factory in New York City, where marketers and advertisers saw first-hand how Roku is building a better TV experience for everyone.
If you were not able to attend this year’s event or stream Roku’s 2022 NewFront presentation, we’ve got you covered with all the highlights below.
In the video below, Roku's Alison Levin, VP, Global Ad Revenue and Marketing Solutions welcomed marketers to the Chelsea Factory in NYC and explained the significance of this year’s streaming-first upfront.
Watch below to learn how Roku is building a better TV experience for streamers, publishers, advertisers, and partners - with The Roku Channel, Roku Brand Studio, and OneView:
Roku’s VP of Programming, Rob Holmes brought the audience up to speed on The Roku Channel, including why we created it in the first place, and the growth we've seen in just the past year. We also shared more about who The Roku Channel viewer is, and what the audience means for marketers.
In partnership with Reese Witherspoon’s Hello Sunshine, The Roku Brand Studio introduced 12 short-form films in four genres – Drama, comedy, documentary, and animation. Below, Chris Bruss, Head of Roku Brand Studio, talks about how brands can build a better TV storytelling experience with Roku Brand Studio:
Roku’s Kristina Shepard and Julian Mintz excited the crowd with new additions to OneView, Roku’s ad buying platform built for TV streaming. They introduced Dynamic Linear Ads and new shoppable experiences that will elevate the streaming and advertising experience on Roku.
Dan Robbins, VP of Ad Marketing and Partner Solutions, announced an industry-first collaboration with Microsoft. This impactful partnership will enable advertisers to better understand how to deliver better experiences across TV and search:
Read the full recap of Roku’s 2022 NewFront presentation here, and be sure to subscribe to our newsletter for monthly updates from Roku Advertising.