What to expect from Roku at Advertising Week 2022

Get ready! Advertising Week is coming to NYC’s Lower East Side from October 17-20, and we’ll be there to participate in conversations at the intersection of marketing, tech, and culture. This year, many Roku executives and brand partners will be on-site to discuss how we’re making TV better for everyone with platform innovations, groundbreaking partnerships, and new storytelling throughout the streamer’s journey. And of course, we’d love to meet with you directly.

See our schedule below:

Monday, October 17

Session: How to Go Big with Gen Z in TV Streaming

Location: The Market Line

Time: 11:15 AM EST

TV streaming now reaches more young adults than traditional TV. In this session, hear how brands are breaking through with diverse audiences in ad-supported content.

Speakers:

Tuesday, October 18

Session: TV Streaming's Next Frontier: Commerce

Location: The Market Line

Time: 9:15 AM EST

The next big thing in TV advertising? Shoppable ads and first-to-market partnerships. In this session, learn how leading brands are making streaming TV a commerce platform today.
Speakers:

Wednesday, October 19

Session: Winning in TV Streaming: Turning Content into Coin

Location: The Market Line

Time: 11:15 AM EST

All TV ads will be streamed — and automated. In this session, hear why leading content owners are investing in the latest ad tech to make the most of TV streaming.

Speakers:

Thursday, October 20

Session: Inside Fandom: Launching “House of the Dragon”

Location: The Market Line

Time: 11:15 AM EST

Take a seat on the throne and hear how HBO Max used data, creativity and measurement to build fandom for "House of the Dragon" — demonstrating how to convert existing and new audiences alike.

Speakers:

In addition to our panels above, Roku will take part in the following sessions:

• On Tuesday, October 18th, Roku’s Director of Ad Sales for The Roku Channel, Katina Papas-Wachter, will reveal how the Roku Channel is attracting younger audiences.
• On Wednesday, October 19th, Roku’s Director of Ad Measurement & Research, Asaf Davidov, will join senior executives from Paramount and Warner Bros. Discovery for a discussion focused on the shifting ad measurement landscape. Details here.
• On Thursday, October 20th, Adam Royle, Roku's Director of Publisher Business Development and Strategic Partnerships, will offer guidance to media companies on how they can win the TV streaming journey.

Advertising Week has long provided a critical opportunity for our industry to gather in its global capital to discuss what’s new — in creativity, entertainment, and consumer innovation.

Are you attending? Make sure to say hello to our team at any of the sessions above, and follow along on LinkedIn.