What to Expect from Roku at the 2022 NewFronts

After two years of presenting virtually, we’re excited to share that Roku will paint New York City purple with our first-ever live NewFronts presentation next week.

The IAB NewFronts brings together streaming content providers, advertising buyers, and highlights digital content planned for the coming year. This year’s theme, “Stream On,” highlights the continued growth of ad-supported video streaming and viewership trends.

Our focus: Building a better TV experience for everyone

TV starts with Roku, America’s #1 TV streaming platform.¹ Our presentation on May 3 will reveal how Roku is building a better TV experience for everyone: streamers, publishers, advertisers, and partners.

Watch below for a sneak peek:

• A better TV viewing experience – starts with The Roku Channel
• A better TV storytelling experience - starts with Roku Brand Studio
• A better TV ad experience – starts with OneView

The Road to NewFronts

This year is the 60th anniversary of the TV Upfront. TV streaming offers a glimpse into the future in which TV is more personalized, flexible, and full-funnel. At our NewFront, we’ll show how Roku is making the TV experience better today. This builds upon announcements we’ve made in the first few months of the year:

• Roku added Nielsen’s DAR Audience Guarantees in OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
• We introduced Roku’s Advertising Watermark, the industry’s first authentication solution built for TV streaming.
• Roku’s announces its clean room, a privacy-first data environment that allows advertisers and agencies to use their encrypted first-party data to make planning and measuring advertising campaigns with Roku easier.

Join Roku at the 2022 NewFronts

You won’t want to miss out on what we have planned for this year’s NewFronts. Register to stream our session with code ROKUNF22.

• When: Tuesday, May 3 from 11:30 AM – 1 PM ET
• Where: Chelsea Factory, NYC

Our NewFronts presentation will be hosted by Maria Menounos and Andrew Hawkins, hosts of Roku Recommends. We’ll feature Roku speakers: Alison Levin, VP, Global Ad Revenue and Marketing Solutions, Dan Robbins, VP, Ad Marketing and Partner Solutions, Chris Bruss, Head of Roku Brand Studio, Rob Holmes, VP, Programming, Kristina Shepard, National Brand Team Lead, and Julian Mintz, National Brand Team Lead.

We’ll also have a few stars from The Roku Channel who will join our NewFront event.

While we’re looking forward to bringing Roku to the big stage, the presentation will also be available to stream on the Roku platform. If you’re unable to make it to the event this year, you can still follow along on LinkedIn and subscribe to our newsletter to stay updated.

¹Based on hours streamed (Hypothesis Group, October 2021)