The Home Theater Season
With limited film festivals and theater viewing opportunities, it’s important for movie studios to think outside the box to reach movie lovers where they’re watching. Now is the time to plan on the impact that awards season will have on audiences – as we can see, an Oscar-nominated film can serve as a content discovery tool to reach new viewers. Since the Oscars have been tentatively rescheduled for April, this is a great opportunity for media companies to try new things and reinvent the experience.
In this case, it’s important to think about how to reach streamers where they’re watching, like on platforms like Roku.
Targeted ads can really work - more than two in three Roku users become interested in seeing a movie after seeing an ad on the Roku platform.
Through advertising solutions like Roku OneView, you can target the right audiences, building campaigns that generate excitement and buzz around a picture before and after awards season.
And with limited in-person movie viewing opportunities, streaming delivers reach that advertisers need during these critical theatrical windows. Roku has found that by building Branded Experiences through creative microsites that deliver curated content, advertisers can enhance these campaigns, offering studios a way to engage audiences beyond the traditional video ad.
We already know that the movie season for this year and next will be like nothing we’ve ever seen before. But that also means that there are going to be new ways that audiences research, view, and engage with upcoming titles. With the right platform, it’s possible to be there with audiences every step of the way.