Roku users appreciate watching high quality films from the comfort of their couch, and they’re willing to pay a premium for that convenience. In fact, over half of users interested in PVOD are willing to pay $15 or more to buy movies.
Previous buyers from movie rental and buying services like Prime Video and Fandango are the most interested Roku PVOD buyers.Once you’ve experienced the frictionless streaming-first movie-”going” experience, you’re likely to try it again, making them the most amenable to the PVOD offering. Higher income households with children and A18-54 are also potential target audiences for these titles.PVOD titles appeal to subscription video on demand users (SVOD), too. In fact, 55% of Roku users with more than four subscriptions expressed interest in these titles. PVOD gives consumers the choice and flexibility to expand their content library, while enabling SVOD services to expand monetization via one-time purchases.
Consumers love the experience of watching new theatrical movies from the comfort of their home, and they’re willing to pay a premium for that experience. Many of these viewers are active, hard-to-reach SVOD consumers, and Roku provides a unique opportunity to reach and engage these streamers. Roku’s massive scale, rich customer data, and efficient performance marketing solutions are uniquely positioned to help publishers grow their streaming-first movie tab.
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