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See how Jennifer Aniston's DTC brand LolaVie drove results on CTV with Roku Ads Manager. Read the case study.
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All the TV you love, reimagined to do more

Roku is built for how people watch TV. With Roku, reach the largest streaming audience as they discover the entertainment they love and maximize the potential of TV with engaging experiences that keeps viewers coming back. Roku delivers the powerful results you need—it’s all here.
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Stand out on TV with our powerful platform

Roku makes every part of the TV experience better, including your ads. Whether you are a large brand looking for new ways to TV, or a growth marketer wanting to harness all that TV has to offer.
The entry point

The entry point

We are the constant companion to TV lovers, guiding viewers to their next favorite watch right from our Home Screen. With Roku, you connect with streamers early in their journey and stay with them across the apps and channels they love.

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The entertainment

We bring the content viewers know and love to one place. From the biggest hits and comfort classics to our very own Roku Originals, you find the entertainment streamers crave. It’s all here, spanning the apps they know and our own streaming service, the Roku Channel.

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The ecosystem

Roku has a curated ecosystem that makes it easier to work with the partners that matter most to you.  Power your campaigns with the audiences, insights, and tools to make TV a true performance channel. 

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Roku is bigger than streaming

Roku is where TV happens. Today, nearly half of all TV streaming in the U.S. happens on a Roku device*. We offer authenticated reach, massive scale, and deep engagement to deliver results that matter.
*Based on Comscore data, by hours streamed

Brands of all sizes see success with Roku

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turbotax
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wendys
headspace
redbaron
wholefoods
Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+.
paramount
— Domenic DiMeglio, EVP and CMO
Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The byproduct of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results.
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— Preston Larson, Chief Planning Officer
Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings.
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— Steve Hartmann, Head of Integrated Marketing

You shouldn’t have to guess if your ads are performing
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Roku has partnerships with dozens of leading marketing and advertising platforms. From top-of-funnel performance through lower-funnel sales tracking, our ecosystem enables unrivaled insights from the tools you already use.
Learn about measurement

The latest streaming and audience trends

What are people watching? We’re tracking emerging patterns in streaming entertainment, sports, and search.
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Insights & Analysis

New Research Uncovers the Evolving Relationship Between Streaming and Attention

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Streaming 101 | Blog

Reaching Gen Z: How TV streaming and social come together

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Insights & Analysis

How to harness cultural moments with TV streaming

Discover more insights

Streaming doesn’t have to be hard

Explore content designed to help you become an expert on streaming advertising quickly.
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Streaming strategies

New to streaming? Read our quick overview for advertisers

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advertising

A tapestry of creative formats

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Streaming strategies

Mastering CTV advertising: A marketer’s guide to Roku Ads Manager

More resources

Ready to get started?

Let’s chat

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