Build and engage your audience on the leading TV streaming platform.

The Roku Advantage

Roku is the most popular streaming platform today in the U.S., with 46 million active accounts, who streamed 14.8 billion hours in Q3 2020. Our content partners can help audiences discover and engage with content via a robust promotional tool set and platform capabilities.

Our partners receive unparalleled, best-in-class support, and performance-driven results, with a strong focus on retaining users to create more lifetime value.

TV screen with Roku apps

            Content Provider Theme in a branded execution 

Our Solutions

Roku offers tools to engage with your existing and potential audiences within the Roku ecosystem and via our off-platform partnerships.

Computer with Roku apps

New User Acquisition

Invite consumers to view or download your channel starting when they are setting up their devices.

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On-Device Promotion

Engage and grow your audience via uniquely targeted display and video ads, microsites, remote control buttons, and more.

Mobile phone with Roku apps

Off-Device Promotion

Maximize your reach and complement on-device promotion through a variety of our partnerships, such as retail channels. 


Reporting Optimization Tools

Gain insights for how your channel performs on our platform. Channels are equipped with the best in class third-party analytics support for ads, payments, marketing, and more.

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Self-Service Promotions

Visit our self-serve platform to get started growing your channel’s audience on Roku. Visit the tool >