The final death of the cookie is now imminent as every major browser has now limited or phased out support. Dr Bill Simmons, VP Product Management, Ad Platform at Roku details how platforms are able do what cookies did for the original web, but now with more-accurate data.
In our last post, we shared how sports fans are migrating toward streaming entertainment amid league cancellations. This week, we take a deeper dive into linear TV and streaming consumption increases in ad-supported streaming.
Advertisers have many questions about streaming and COVID-19. This post highlights patterns seen in the United States in March 2020. Data is not presented as a leading indicator of any broader trends on the platform. Unless otherwise indicated, all data is Roku streaming data and/or Roku ACR data.