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Roku is ushering brands into the future of TV advertising. Learn how.
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It's all on Roku

Roku offers a bouquet of world-class entertainment in an easy-to-use intuitive Connected TV interface, coupled with established TV streaming video ads and emerging Connected TV advertising innovation.
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TV Streaming and Advertising: your business is our core focus and our combined success

Roku is a great place to start if you are new to TV advertising and seek good growth to scale up your brands in line with your business' capabilities, all the way through to fame building solutions. Brands already familiar with TV advertising complement their media plan with Roku to reach unreachable SVOD TV streamers across the TV streamers' journey.
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Connect with streamers

UK Roku users are more likely to "content buffs" than other TV streaming platforms,* and there is a greater chance for high share of voice (SOV) on Roku with less ads per hour than broadcast TV.**

 

*Ampere Analysis, UK, Q1 2024, compared with Fire OS and Apple. **Ofcom, Rules on the amount and distribution of advertising, max 12 mins.

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Break through the noise

Surround TV moments with unique ad experiences and interactivity to engage deeply with your audience.

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Measure what matters most

Work with any array of solutions, including 1P and 3P audience targeting and segmentation, as well as post campaign insights and brand ad measurement solutions.

The power of the Roku platform offers unique incremental streamers

67% of UK Roku streamers cannot be found on Amazon, LG, or Samsung,* offering incrementality on your wider TV streaming buy.

 
*GWI, UK, Q3 & Q4 2023.

Brands of all sizes see success with Roku

americaneagle
turbotax
mini
wendys
headspace
redbaron
wholefoods
Roku has been a great partner as we look to retain and engage viewers. Their ad formats are unique in the market, and their targeting and reporting capabilities have allowed us to both meet objectives and communicate ROI to the rest of the business. We look forward to growing our partnership with Roku even further.
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— SARAH FOOTMAN, PLATFORM GROWTH MARKETING LEAD
Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The byproduct of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results.
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— Preston Larson, Chief Planning Officer
Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings.
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— Steve Hartmann, Head of Integrated Marketing

You shouldn’t have to guess if your ads are performing
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For TV streaming campaigns, industry standard metrics for digital video are supported. From power on to purchase complete, connected TV advertising offers further emerging metrics, including lower-funnel sales engagement with Roku action ads.
Learn about measurement

Streaming doesn’t have to be hard

Explore content designed to help you become an expert on streaming advertising quickly.
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Insights & Analysis

New Research Uncovers the Evolving Relationship Between Streaming and Attention

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Streaming strategies | Blog

Reaching Gen Z: How TV streaming and social come together

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Insights & Analysis

How to harness cultural moments with TV streaming

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