Connect with Roku at Advertising Week New York 2023

It’s that time of year again — Advertising Week New York is around the corner! Team Roku will be present for the October 16-19 event featuring 12,000 industry executives, 600 speakers, and 400 sessions.

In sessions and informal conversations, we’ll share our expertise, discuss new partnerships, and highlight how we’re helping top brands be unmissable in streaming TV.

See our schedule below:

Wednesday, October 18

Session: The CTV Gold Rush

Location: The Tech Lab

Time: 1:30 PM EST

Not all Connected TV (CTV) is created equal. As CTV consumption continues to grow, it’s created a “gold rush” in the marketplace. But just like in the 1800s, all that glitters is not necessarily gold. With concerns about transparency and legacy approaches to planning and buying, marketers may not determine the true value of their CTV investment until it's too late.

Roku Senior Director Miles Fisher will join experts from Spectrum Reach, MiQ, GroupM, and CIMM to share best practices for planning, activating, and measuring CTV ad buys. Fisher joins a panel of experts to examine what makes CTV inventory "premium" and explain the distinction between cost and value. They will also share fresh perspectives on evaluating inventory and pricing, and explain how to use data to make sure your CTV investment is delivering pure gold performance.

Thursday, October 19

Session: The Power of the Platform – Brand Innovators Marketing Leadership Summit New York

Location: Paramount HQ - 1515 Broadway

Time: 11:15 AM EST

Looking for creative ways to reach the growing streaming audience? Traditional 30-second ads are just the tip of the iceberg. Dive deeper with David Hardin, senior manager of ad sales at Roku, as he moderates a panel discussion highlighting how brands are reaching TV streamers with innovative storytelling and new forms of interactivity.

If you’re attending, join us as we spotlight the attention-grabbing Paramount+ “Roku City neighborhood” experience and much more.

Speakers:

• Mallika Dattatreya, Director of Partnerships, Paramount+
• Michelle Garcia, SVP of Partnerships and Life Cycle Marketing, Paramount+
• Haley Mandel, Director of Media Planning, Paramount+
• Moderated by: David Hardin, Sr. Manager, Ad Sales, Roku

Thursday, October 19

Session: Audience Intelligence for a Cross Platform World: Where Data Meets Content

Location: The Tech Lab

Time: 11:30 AM EST

In today's hyper-competitive landscape, the challenge is not just about reaching audiences; it's about reaching the right audiences, in real-time. Hear from Roku’s John Taveras, on how to validate your campaign's success and optimize reach, frequency, and incrementality across streaming TV.

Be unmissable on Roku

During Roku’s panel discussions, and in our informal conversations with Advertising Week attendees, we’ll also showcase some new partnerships and activations that are making brands unmissable across the entire streaming journey.

Here are just a few:

• Spotify + Roku: We’ve made video ads available in the Spotify app experience for the first time on a CTV device. The collaboration unlocks a new way for brands to reach engaged global audiences on both platforms.
• NFL + Roku: The NFL Zone offers a unique way for advertisers to align with sports and entertainment while also leveraging Roku’s reach. Game on.
• The hottest brands are in Roku City: Have you taken a stroll through Roku City lately? Brands ranging from Barbie to Walmart to Carnival Cruises are enhancing their visibility with creative activations within this dynamic digital metropolis.

Are you attending? Make sure to say hello to our team at any of the sessions above, and follow along on LinkedIn.