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In an expansion of our longstanding partnership, Spotify, the world’s most popular audio streaming subscription service, and Roku will collaborate to make video ads available in the Spotify app experience on connected TV (CTV) devices.
With Spotify continually enhancing its visual experiences, the collaboration unlocks a new way for brands to reach engaged global audiences on both platforms. Timing couldn’t be better. In fact, an eMarketer report estimates that in 2023 U.S. linear TV ad spend will decline by 8% year-over-year while CTV ad spend will grow 21.2%.¹
The offering starts with Spotify’s Video Takeover ad experience, which reaches users as they stream music across mobile, desktop, and soon Roku devices. In the future, the companies plan to support additional ad products, such as video podcast ads.
What does it mean for advertisers?
Reach new audiences. The new offering will extend the reach of Spotify’s immersive, full-screen video ad inventory to CTV, ultimately helping advertisers reach new or existing audiences on the Roku platform.
Expand impact of ad spend. Spotify research shows that blending audio and video ads in multi-format campaigns delivers stronger results across the funnel than video alone.² By adding video ads to the Spotify app in Roku, advertisers can expand the impact of their ad investment.
Meet consumers where they stream. Capitalize on the unique chance to connect with users who predominantly stream music via their TVs.
Amplification on the largest screen in the home. Video ads on Roku’s Spotify app represent a unique opportunity to deliver an immersive, engaging video experience on the largest screen in the home, elevating your brand narrative and messaging.
“As longtime partners, we’re excited to launch Spotify’s TV streaming video ads that will reach both of our streamers on platform and drive measurable campaign impact for brands,” said Alison Levin, VP, Ad Revenue and Marketing Solutions at Roku. “Roku and Spotify are uniquely positioned to make the largest screen in the home work harder for brands. We are thrilled to partner with Spotify on this at launch.”
Spotify and Roku: A deepening partnership of streaming pioneers
Spotify and Roku, the #1 TV streaming platform in the U.S,³ have been at the forefront of the streaming revolution for years.Our collaboration dates back over a decade, when Roku first introduced the Spotify app on its platform, giving people a new avenue to listen to their favorite music and podcasts. In fact, Spotify was the launch partner for Roku's music and podcasts search.
The new collaboration reflects a shared commitment from both brands: In Spotify's case, to make immersive experiences available to anyone on any device, and in Roku case, to deliver unparalleled streaming experiences. Both companies will continue to invest in unlocking long-term growth for creators and advertisers with more immersive user experiences.
“As a longtime leader in the streaming space, we’ve had a front row seat to audiences choosing to stream to enjoy content and advertisers following suit to reach them. It’s long been our goal to make Spotify available to anyone on any device and this partnership with Roku answers the call from advertisers who want even more ways to reach our users,” said Lee Brown, Global Head of Advertising Business & Platform at Spotify. “Both our brands have been at the forefront of the streaming revolution and together we’re continuing to invest in more opportunities for advertisers to connect with our immersed users.”
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¹ eMarketer, March 2023
³ Based on hours streamed, December 2022, Hypothesis Group
