Connect Roku users with content they love
Media and Entertainment brands work with Roku, the #1 TV streaming platform in the U.S.,* to support a range of objectives – from awareness to acquisition to engagement. Whether you want to drive outcomes on your channel or increase movie ticket sales, we can help.
*By hours streamed (Hypothesis Group, Dec 2023)
Help viewers decide what to watch
63% of Roku users don’t always know what to watch,* and Roku can connect them with your content at every stage of their streaming journey.
As the lead-in to TV, we can surface your programming when viewers first set up their devices, browse on the home screen or during the in-content experience— all in the most prominent real estate in our OS.
*Roku Streamer's Journey Survey, 2022
Connect M&E brands with more streamers
Bringing Paramount Mountain and many of our beloved franchises to Roku City through this first-ever fully branded takeover is a fun and disruptive new way for us to engage and delight fans of the diverse and popular offering that has been fueling the rapid growth of Paramount+.
Drive outcomes across the entire streamer’s journey
Roku’s unique creative formats include native placements in our OS, in-stream video ads, interactive ads, and more — delighting streamers from the moment they power on their devices.
Setup
Encourage new Roku users to install your service while setting up their Roku device or TV.
Select
Elevate your service or content while streamers are browsing on the home screen.
Stream
Remind users about upcoming content while they’re watching their favorite content.
Surround
Engage the same Roku user across other screens.
Powerful attribution
Roku offers tech-driven media and ad experiences that turn reach into performance. Our first-party data that can help marketers measure and optimize every step of the streamer’s journey – from awareness to acquisition to engagement.
Case study
ViX: Finding new audiences and driving engagement with Roku
ViX partnered with Roku to develop a Branded Entertainment Playlist on The Roku Channel. Learn how ViX increased viewership and targeted engagement.
