Programmatic solutions

Enhance your campaigns with Roku Media and powerful data.

We’re committed to helping you drive measurable performance with ease. That’s why we make it simple to transact either directly with Roku or through the ad-buying platform of your choice.

Roku Exchange

Unlock access to Roku’s audience an premium media

Roku Exchange is our supply-side ad technology solution that integrates with the programmatic ecosystem. It optimises delivery of in-stream video placements for maximum efficiency and performance. The result is a seamless buying setup that maintains a strong user experience.

Activate via our programmatic partners

The Trade Desk logo
Yahoo DSP logo
Google DV 360 logo
Magnite logo
FreeWheel logo
Pubmatic logo
Google Ad Manager logo

Roku Data Cloud

Connecting advertisers and partners with Roku's proprietary data.

Our advertisers and partners can enhance their attribution using Roku's data collaboration suite, built for TV streaming.
With Roku Data Cloud, you can partner with Roku to reach streaming audiences more precisely. This data can inform your future strategy across all phases of the marketing cycle and maximize your TV streaming investment.

Roku Data Cloud partners and use cases

Plan

Match your audiences to Roku streamers through clean rooms.

Activate

Engage streamers with leading DSPs using their preferred identifiers.

Optimise and Measure

Drive and measure results.

Get in touch

Have questions? Need a customised solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.