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Roku City

Captivate millions of streamers by integrating your brand into Roku City, the fantastical, scrolling cityscape.

Brand Benefits

  • Organically infuse your brand within our iconic cityscape
  • Generate awareness among millions

Key Insight

38.5 million

streaming households are reached by ads in Roku City weekly.*

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*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

See it in action

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McDonalds | Restaurants
Roku City
Capture streamers’ attention with bold and innovative executions including neighborhoods, buildings and vehicles within the Roku City screensaver environment. Shown on left: Roku City building.
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Paramount+ | Media & Entertainment
Roku City
Capture streamers’ attention with bold and innovative executions including neighborhoods, buildings and vehicles within the Roku City screensaver environment. Shown on left: Roku City neighborhood.
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Product Details

Turnaround
calendar
19 weeks
Ways to Buy
standalone
Standalone
package
Packaged
Availability
cloud
Direct I/O
program
Programmatic
ads-manager
Roku Ads Manager

Insights for you

When%20%E2%80%9CBarbie%E2%80%9D%20met%20Roku-%20A%20groundbreaking%20approach%20to%20movie%20marketing

When “Barbie” met Roku: A groundbreaking approach to movie marketing

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2024 recap: Technology and creativity on Roku

The%20streaming%20landscape%20is%20changing

The streaming landscape is changing. Here’s how advertisers can respond.

*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.