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See Roku's 2026 Predictions for the year ahead in streaming. Read the report.

Roku City

Captivate millions of streamers by integrating your brand into Roku City, the fantastical, scrolling cityscape.

Brand Benefits

  • Organically infuse your brand within our iconic cityscape
  • Generate awareness among millions

Key Insight

38.5 million

streaming households are reached by ads in Roku City weekly.*

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*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

See it in action

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McDonalds | Restaurants
Roku City
Capture streamers’ attention with bold and innovative executions including neighborhoods, buildings and vehicles within the Roku City screensaver environment. Shown on left: Roku City building.
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Roku%20City
Paramount+ | Media & Entertainment
Roku City
Capture streamers’ attention with bold and innovative executions including neighborhoods, buildings and vehicles within the Roku City screensaver environment. Shown on left: Roku City neighborhood.
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Product Details

Turnaround
calendar
19 weeks
Ways to Buy
standalone
Standalone
package
Packaged
Availability
cloud
Direct I/O
program
Programmatic
ads-manager
Roku Ads Manager

Insights for you
Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/When%20%E2%80%9CBarbie%E2%80%9D%20met%20Roku-%20A%20groundbreaking%20approach%20to%20movie%20marketing.webp',altText='When “Barbie” met Roku- A groundbreaking approach to movie marketing',fileId=251551036112}

When “Barbie” met Roku: A groundbreaking approach to movie marketing

Image{width=1000,height=541,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/Imported%20images/httpimage.roku.comwrapidimagesundefined896a0dd5-1a7f-4112-92ae-2874c21ef7a8.png',altText='httpimage.roku.comwrapidimagesundefined896a0dd5-1a7f-4112-92ae-2874c21ef7a8',fileId=249116685033}

2024 recap: Technology and creativity on Roku

Image{width=1500,height=812,url='https://242780958.fs1.hubspotusercontent-na2.net/hubfs/242780958/roku-theme-files/images/The%20streaming%20landscape%20is%20changing.%20Here%E2%80%99s%20how%20advertisers%20can%20respond..webp',altText='The streaming landscape is changing. Here’s how advertisers can respond.',fileId=251543000762}

The streaming landscape is changing. Here’s how advertisers can respond.

*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.

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