From awareness to conversion, on the biggest screen in the home

Roku Commerce Media is a suite of solutions that connects streaming TV advertising to retail outcomes. It links your streaming campaigns directly to the retailers, marketplaces, and commerce platforms where your customers buy.

Combined with Roku's proprietary data from more than 100 million streaming households worldwide, our commerce capabilities connect your ad exposure to verified purchase outcomes, so you can see exactly what your CTV spend is driving.

Retailer data partnerships

Activate purchase-based audiences from Instacart, Fandango, CVS, Kroger Precision Marketing, Best Buy, and more to reach verified buyers.

Smarter targeting

Leverage retailer first-party shopper data to reach verified in-market shoppers — on the TV they're already watching.

Shoppable experiences

Turn any streaming campaign into a direct path to purchase. Viewers can take action with a click of the Roku remote.

Closed-loop measurement

Directly measure the purchases, site visits, and in-store conversions your campaigns drove.

Access to Roku Curate

A premium advertising package that combines Roku's proprietary insights and inventory with high-value partner data. It provides advertisers with ready-to-use media packages that can be purchased and measured through marketers’ existing workflows.

What our partners say

It was super easy to integrate between Roku and Shopify, making campaign set-up easy and straightforward. It was quick to set up campaigns in platform and to measure analytics/conversion tracking. Knowing Roku was integrated with Shopify made for a seamless, easy launch.

— Claire Folkestad, Paid Media Strategist, Blu Dot

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Roku Commerce Media is a suite of solutions that connects streaming TV advertising to retail outcomes. It combines Roku's first-party identity graph — built from 100M+ streaming households — with retailer purchase data, shoppable ad formats, and closed-loop attribution. Advertisers can target in-market shoppers using partner data, enable direct purchases from the Roku remote, and measure verified conversions against real customer records.

Roku's named commerce partners include Instacart, Kroger Precision Marketing, Best Buy, Shopify, Fandango, Criteo and Fetch, as well as Walmart DSP and Amazon DSP. These integrations span audience targeting (using retailer first-party purchase data), shoppable ad experiences, and closed-loop measurement. Roku has more commerce integrations than any other streaming platform.

Roku's shoppable formats let viewers take purchase actions directly from the TV screen — no second screen required. When a shoppable ad runs, viewers can engage using their Roku remote — adding items to a cart, completing a checkout, or initiating a transaction. The experience is designed to reduce friction between ad exposure and conversion within the streaming environment.

Roku links its verified identity graph to partner customer records — matching the streaming households that saw your ad to the purchases those households made. This closed-loop approach gives advertisers direct attribution for e-commerce orders, in-store purchases, and other conversion events driven by CTV campaigns, without relying on modeled or probabilistic matching.

Roku is the only streaming platform with a dedicated commerce partner program that links first-party streaming identity to the customer records of named retailers. Other CTV platforms either operate closed commerce ecosystems or do not name retail partnerships publicly. Roku's approach is open and retailer-agnostic. Advertisers can activate data from the retailers that matter to their brand.

Roku Commerce Media is designed for all advertisers, such as CPG brands targeting grocery or household shoppers, retailers building awareness and driving e-commerce or in-store conversions, DTC brands using Shopify or similar platforms, and entertainment brands driving ticket or streaming purchases. If your campaign goal involves a purchase outcome, Roku Commerce Media gives you the data and format infrastructure to prove it.

Commerce media for CTV

Connect streaming ads to retail sales

Roku Commerce Media connects CTV campaigns to retail data, commerce partners, and shoppable formats - giving advertisers direct access to retail signals to target, measure, and close the loop from screen to sale.

From awareness to conversion, on the biggest screen in the home

Roku Commerce Media is a suite of solutions that connects streaming TV advertising to retail outcomes. It links your streaming campaigns directly to the retailers, marketplaces, and commerce platforms where your customers buy.

Combined with Roku's proprietary data from more than 100 million streaming households worldwide, our commerce capabilities connect your ad exposure to verified purchase outcomes, so you can see exactly what your CTV spend is driving.

Retailer data partnerships

Smarter targeting

Shoppable experiences

Closed-loop measurement

Access to Roku Curate

Whether you're a CPG brand driving omnichannel outcomes across instore and online sales channels, a retailer building brand equity in streaming, or an advertiser targeting in-market shoppers, Roku Commerce Media gives you the interoperable tools you need to run, measure, and prove it.

Meet our Roku Commerce Media partners

Every partner in our ecosystem connects to Roku's verified identity graph — so you get real purchase data, not modeled proxies.

Retail media networks

Reach verified in-market shoppers using retailer first-party purchase data, activated directly against Roku's streaming audience.

Purchase data & closed loop measurement

Match your ad exposures to verified purchase outcomes using Roku's identity graph, linked to partner customer records.

Shoppable ads

Enable direct purchase actions from the TV screen — cart adds, checkouts, ticket purchases, and more — triggered with the Roku remote.

What our partners say

It was super easy to integrate between Roku and Shopify, making campaign set-up easy and straightforward. It was quick to set up campaigns in platform and to measure analytics/conversion tracking. Knowing Roku was integrated with Shopify made for a seamless, easy launch.

— Claire Folkestad, Paid Media Strategist, Blu Dot

Case Study

Featured resource

Explore commerce resources

Streaming 101 | Blog | Guides & Reports

What is Roku Curate

Action Ads | TV streaming | Guides & Reports

How Action Ads work: turning TV viewers into buyers

Action Ads | TV streaming | Guides & Reports

Shopify + Roku Step-by-Step Guide: The best way to advertise your Shopify store

Frequently asked questions

Make your streaming campaigns shoppable

Commerce media for CTV

Connect streaming ads to retail sales

Roku Commerce Media connects CTV campaigns to retail data, commerce partners, and shoppable formats - giving advertisers direct access to retail signals to target, measure, and close the loop from screen to sale.

From awareness to conversion, on the biggest screen in the home

Roku Commerce Media is a suite of solutions that connects streaming TV advertising to retail outcomes. It links your streaming campaigns directly to the retailers, marketplaces, and commerce platforms where your customers buy.

Combined with Roku's proprietary data from more than 100 million streaming households worldwide, our commerce capabilities connect your ad exposure to verified purchase outcomes, so you can see exactly what your CTV spend is driving.

Retailer data partnerships

Smarter targeting

Shoppable experiences

Closed-loop measurement

Access to Roku Curate

Whether you're a CPG brand driving omnichannel outcomes across instore and online sales channels, a retailer building brand equity in streaming, or an advertiser targeting in-market shoppers, Roku Commerce Media gives you the interoperable tools you need to run, measure, and prove it.

Meet our Roku Commerce Media partners

Every partner in our ecosystem connects to Roku's verified identity graph — so you get real purchase data, not modeled proxies.

Retail media networks

Reach verified in-market shoppers using retailer first-party purchase data, activated directly against Roku's streaming audience.

Purchase data & closed loop measurement

Match your ad exposures to verified purchase outcomes using Roku's identity graph, linked to partner customer records.

Shoppable ads

Enable direct purchase actions from the TV screen — cart adds, checkouts, ticket purchases, and more — triggered with the Roku remote.

What our partners say

It was super easy to integrate between Roku and Shopify, making campaign set-up easy and straightforward. It was quick to set up campaigns in platform and to measure analytics/conversion tracking. Knowing Roku was integrated with Shopify made for a seamless, easy launch.

— Claire Folkestad, Paid Media Strategist, Blu Dot

Case Study

Featured resource

Explore commerce resources

Streaming 101 | Blog | Guides & Reports

What is Roku Curate

Action Ads | TV streaming | Guides & Reports

How Action Ads work: turning TV viewers into buyers

Action Ads | TV streaming | Guides & Reports

Shopify + Roku Step-by-Step Guide: The best way to advertise your Shopify store

Frequently asked questions

Make your streaming campaigns shoppable

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