Skip to content
See how Jennifer Aniston's DTC brand LolaVie drove results on CTV with Roku Ads Manager. Read the case study.
Contact us

Streaming meets commerce

We’ve partnered with Walmart, Instacart, Kroger Precision Marketing, Fandango, Shopify, and Best Buy to enable full-funnel solutions for your streaming TV ads. These solutions include smarter targeting, shoppability, and closed-loop measurement.

Drive intent, increase awareness, measure purchases

Whether you’re driving consumers to an e-commerce or point-of-sale transaction, we can help you increase demand and measure that eventual conversion.
We do this by linking our verified identity to the customer records of our commerce and retail partners. By tapping into Roku Commerce Media and creating a measurement plan, you’ll know which of your ads led to sales — so you can use that information to optimize your creative and audience strategy with ease.

Meet our Roku Commerce Media partners

kroger
fandango
instacart
best-buy
walmart
shopify
We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase. No one has cracked the code around shoppability, until now. By working with Roku, we’re the first-to-market retailer to bring customers a new t-commerce experience and seamless checkout on the largest screen in their homes – their TV.
walmart-testi
— William White, CMO
We’re proud to partner with America’s #1 TV streaming platform, Roku, to give CPG brands even more insights to help them enhance and optimize their campaigns across TV streaming. As we look ahead, we’ll continue to innovate and expand on integrations and insights across every touchpoint of the consumer journey to serve CPGs better.
instacart-testi
— Ali Miller, VP of Ads Product
create-ads

Create measurable, impactful ads with Roku Commerce Media

Roku has a powerful network of partner retailers and commerce platforms, with more integrations than any other streaming platform.

Roku Commerce Media allows you to leverage Roku's super-sized reach to drive brand awareness and measurable action. Gain insights into how TV streaming impacts your consumers’ purchase journey — including direct conversions through the Roku remote.
Make your streaming campaigns shoppable
create-ads
Case Study

Revving up sales: How MINI partnered with Roku and Cox Auto to drive and measure 64% more visits to dealer websites

MINI partnered with Roku to bring their narrative to the largest screen in the home. Learn how MINI leveraged Roku’s Cox Automotive partnership to drive an increase in dealer website visits and purchase intent.

Read more
mini

Insights from Roku

We think you’ll find these resources helpful:
Blog_Highlight_Retail-Media
News & Events | streaming ads | TV streaming

Retail media is set to explode in TV streaming: Here’s what marketers need to know

Blog_Highlight_V2
Streaming 101 | Creative | ad creative

4 ways to embrace creative innovation on TV streaming

Commerce-Walmart
News & Events | TV streaming | Walmart

How Roku and Walmart are building commerce for TV streaming

Discover more insights

Ready to get started?

Let’s chat

©  2026 Roku, Inc. All rights reserved. ROKU, STREAMBAR, ROKU TV, the Roku logo and the purple d-pad and purple fabric tag designs are trademarks and/or registered trademarks of Roku, Inc. All other trademarks and logos herein are the property of their respective owners.