Skip to content
Explore Roku insights: Data powered by 125M+ daily active users in the US
Contact us

Spotlight Ad

Command attention and engage viewers when they visit the Home Screen menu.

Brand Benefits 

  • High impact
  • Eye-catching creative
  • Fuels discovery

Key Insight

125M

The Roku home screen reaches US households with more than 125 million people every day.*

TV Frame
hubdb image item
*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

See it in action

TV Frame
coca-cola-cpg
Coca-Cola | CPG
Spotlight Ad
Create an unmissable moment when streamers turn on their TV.
TV Frame
coca-cola-cpg

Product Details

See our advertising solutions
Turnaround
calendar
3 weeks
Ways to Buy
standalone
Standalone
package
Packaged
Availability
cloud
Direct I/O
program
Programmatic
ads-manager
Roku Ads Manager
See our advertising solutions

Insights for you

We think you’ll find these resources helpful:
Redefining%20holiday%20traditions-%20Coca-Cola%20launches%20a%20magical%20campaign%20on%20Roku

Redefining holiday traditions: Coca-Cola launches a magical campaign on Roku

Streaming%20service%20ITVX%20doubles%20exposed%20visits%20and%20streaming%20hours%20with%20Roku%20

Streaming service ITVX doubles exposed visits and streaming hours with Roku

httpimage

2024 recap: Technology and creativity on Roku

See all insights
*Internal Roku Data, Q4 2024 | Reflects the overall daily audience of the Roku home screen.

Get in touch

Have questions? Need a customized solution? Fill out this form and a Roku Advertising team member will reach out to discuss how we can help.

©  2026 Roku, Inc. All rights reserved. ROKU, STREAMBAR, ROKU TV, the Roku logo and the purple d-pad and purple fabric tag designs are trademarks and/or registered trademarks of Roku, Inc. All other trademarks and logos herein are the property of their respective owners.